The Marketing Club of IIM Shillong gathers the zeal of all marketing enthusiasts and channelizes it by way of various activities. This enables the students to gauge the various aspects of marketing domain beyond classrooms and leverage the same to get a stronghold in their professional careers thereon.
The club releases its flagship monthly magazine-Markathon, reaching out to over 5000 subscribers spanning over a host of corporates and premier B- Schools. The much adored section-Vartalaap features interviews of eminent personalities enriching the connect between corporate and academia.
The Club aims at interesting the students to hone their marketing knowledge and skills. War of Brands, a three stage competition organized by the Club is nothing short of a battlefield, wherein participants not only design advertisements for various brands but also market their ideas through social media platforms. The Club inspires high creativity through Ace-The One Slide Challenge, conducted during EmergE-Annual entrepreneurship summit of IIM Shillong
Under KhlurThma, the flagship event of IIM Shillong, the club organizes Touchstone, its annual case study challenge. The popular intra-college event, ‘GodSellers’ is the annual marketing fair of IIM Shillong.
The Club keeps the essence of marketing upbeat across the campus by engaging all students in competitions and activities along with roping in various project and networking opportunities.
The last 2 months have been choc-a-bloc with festivals like Durga Puja and Diwali being celebrated with great fervour and energy . We wish all our readers a lot of happiness and warmth in their lives and hope that we at Team Markathon could in our own small way bring more light and color into your lives through this edition of the magazine.
Along with our usual exciting columns, in our interview section- Vartalaap this month we have the privilege of bringing to you an interview with Mr. Sunit Saraswat, Chief Operating Officer at Zopnow.com. He shares with us some great insights on the evolution of marketing, the phenomenon of social marketing and his take on what it takes to succeed in the Indian e-commerce industry. So do not miss out on this opportunity to learn from such an experienced professional.
The overwhelming number of entries that we have received for this month showcase how Markathon has become a platform to showcase some of the best marketing minds in the country. We would like to congratulate all the winners of this edition. We would also like to say that it is your articles and your support which has kept us going all these years and we would love to keep entertaining and updating all our readers as long as we can.
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