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Organizational Behaviour and HR

Bharath Shashanka Katkam

Assistant Professor Ph.D., University of Hyderabad

Scopus Profile

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Email : bharath@iimshillong.ac.in

Contact No.: +91 364 2308051

Research Interests/ Areas

Well-being and cortisol-based stress research, Impact of human physiology on employee work outcomes, longitudinal analysis of employee workplace behaviour, MBTI personality based assessments.


Job stress and well-being management, MBTI personality based assessments, FIRO-B,  longitudinal statistical modeling / Multilevel modeling techniques, structural equation modeling, multivariate data analysis using Mplus, AMOS and SPSS.


Dr. Bharath Shashanka Katkam is a faculty in Organizational Behaviour and Human Resource Management (OB & HRM) at the Indian Institute of Management Shillong. His research interests include the integration of biology and organizational behaviour, longitudinal analysis of employee behaviour overtime, well-being and cortisol-based stress research. He has publications in reputed research journals listed in Scopus, SSCI, ABDC, and ABS. Furthermore, he has also qualified the UGC-NET/JRF, in the year 2013.

An MBTI/FIRO-B-certified practitioner with expertise in personality and interpersonal relationship-based assessments. He also has the expertise and conceptual knowledge in contemporary data analysis techniques, including Longitudinal/ Multilevel/ Hierarchical Linear modeling, Multilevel structural equation modeling, Multilevel latent growth curve modeling, structural equation modeling, and other Multivariate Data Analysis techniques. He is well-versed in conducting quantitative research using software packages like Mplus, SPSS, AMOS, MS Excel.

  • Ph.D. in Management studies (2014 – 2020) – University of Hyderabad, Hyderabad.
  • Worked as an Assistant Professor in the department of management studies during (2010-2014).
  • MBA (2008-2010) – Osmania University, Hyderabad.
  • B.Sc (2005-2008) – Kakatiya University, Warangal.

Journal Publications

  1. Katakam, B. S., Bhukya, R., Bellamkonda, R. S., & Samala, N. (2021). “Longitudinal
    analysis versus cross-sectional analysis in assessing the factors influencing shoppers’
    impulse purchase behavior – Do the store ambience and salesperson interactions really
    matter?”. Journal of Retailing and Consumer Services, 61, 102586. ABDC – A.
  2. Samala, N., & Katkam, B. S. (2019). Fashion brands are engaging the millennials: a
    moderated-mediation model of customer-brand engagement, participation, and
    involvement. Young Consumers ABDC – B.
  3. Samala, N., Katkam, B. S., Bellamkonda, R. S., & Rodriguez, R. V. (2020). Impact of AI
    and robotics in the tourism sector: a critical insight. Journal of tourism futures. ABDC – C.

Research and Consultancy

Consultancy projects:

  • Conducted a consultancy project in Fulcrum Digital (a leading IT services company) by assessing the occupational preferences of various MBTI personality types in evaluating the potential of marketing and sales personnel.
  • An MBTI-certified practitioner interested in conducting training and consultancy projects on MBTI personality-based assessments.
  • Conducted workshops and training sessions on the longitudinal and cross-sectional modeling in UOH, while pursuing Ph.D.