Email : gurpreet@iimshillong.ac.in
Office Ph.: +91 364 2308033
Assistant Professor, Ph.D, Mudra Institute of Communications Ahmedabad (MICA)
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Email : gurpreet@iimshillong.ac.in
Office Ph.: +91 364 2308033
Destination Branding,Marketing Communication Strategy,Social Media Marketing,Responsible Tourism , Social Entrepreneurship
Marketing Management, Marketing strategy, Integrated Marketing Communications , Product Innovations
Marketing Communications, Product Innovation and Services
Gurpreet Kour specializes in the area of Marketing and communications. Her current teaching responsibilities include Marketing Management, Integrated Marketing Communications (IMC) at PGP level and advanced seminar in marketing communication at PhD level respectively. Her research interests include destination branding & promotion, tourism planning & development, travel advertising and marketing semiotics.
Gurpreet has earned her PhD in the area of Marketing and communications from MICA, Ahmedabad. She is a recipient of Junior Research Fellowship by University Grants Commission in 2011 and has been a visiting scholar to the University of Florida in 2016. Previously, Gurpreet has worked with NMIMS Mumbai on full time basis. She has also been a national level athlete and has represented Jammu & Kashmir thrice at National Athletic Championship in India.
She is an educator, trainer and consultant in the field of marketing communication. She has more than five years of teaching and industry experience. She was a full-time faculty at NMIMS Mumbai where she taught marketing related courses and handled administrative position as a faculty mentor for Adverbs Committee. Before entering academia, she had also worked in the industry for few years with WaterHealth India, where her major responsibilities were customer acquisition, stakeholder’s branding and engagement. Moreover, she received organisation’s “Challenger Award” for her outstanding performance at WaterHealth.
Destination branding & promotion, Tourism planning & development, Travel advertising and marketing semiotics.