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Faculty Profile




  • Tilak Maharashtra Vidyapeeth, Phd (Management), 2010.
  • Management, Tezpur University,MBA, 1998.
  • Bangalore University,BE (Civil Engineering), 1995.
  • UGC (NET), 2011.
  • Total Experience of 21 years.
  • Currently Working as Assistant professor in Indian Institute of Management Shillong.
  • Worked as Professor in Indira School of Business Studies, Pune.
  • Worked as a lecturer in Institute of Business Management and Research, Pune.
  • 7 years of work experience in Tea Industry.
  • Area of Research

  • Marketing, Consumer Behavior, Retail Management.
  • Journal Publications

  • Gogoi Bidyut Jyoti, Changing Consumer Preferences: Factors influencing choice of Fast Food Outlet, Academy of Marketing Studies Journal, vol 24, issue 1, Jan 2020.
  • Shubham, Giri Tapas, Gogoi Bidyut Jyoti, Determinants of Rural Livelihood Interventions: An ISM-MICMAC Approach, Journal of Indian Business Research, Aug 2019.
  • N Sreen, P Sadarangani, Gogoi Bidyut Jyoti, "Profiling Green Consumers through Culture, Beliefs and Demographics: An Indian Study, International Journal of Indian Culture and Business Management, vol. 19, No. 2, pp 168-188, July 2019.
  • Gogoi Bidyut Jyoti, “Water Scarcity: A Major Concern for Citizens”, International Journal of Civil Engineering and Technology, 10(6), June 2019, pp. 43-53.
  • Gogoi Bidyut Jyoti, ‘‘Factors Influencing Purchase Intention of Private Label Brand’’, International Journal of Economic Research, Vol. 15, No. 2 (2018), pp. 445-456.
  • Gogoi Bidyut Jyoti, "Green Building Features And Factors Affecting The Consumer Choice For Green Building Recommendation", International Journal of Civil Engineering and Technology, 9(6), June 2018, pp. 127-136
  • Gogoi Bidyut Jyoti, "Influence of Customer Value, Customer Satisfaction and Brand Image on Customer Loyalty ", International Journal of Applied Business and Economic Research, ISSN: 0972-7302, Vol.15 no: 25 (2017) issue, pp. 611-623
  • Gogoi Bidyut Jyoti, “Need For Electric Vehicle: An Indian Scenario & Factors Influencing Electric Vehicle Purchase”, International Journal of Economic Research, Vol. 14 No. 20 (2017)
  • Gogoi Bidyut Jyoti and Giri Tapas Kr, "Green Building Requirement in India and Factors Driving Green Building Purchase", International Journal of Civil Engineering and Technology, 8(10), 2017, pp. 153–165
  • Gogoi, Bidyut Jyoti, Effect of Store Design on Perceived Crowding and Impulse Buying Behavior, International Review of Management and Marketing, April 2017, 7(2), 180-186
  • Gogoi, Bidyut Jyoti, “Understanding the factors which have an impact on green consumer buying behavior”, International Journal of Sales and Marketing Management Research and Development, Vol. 5, Issue 5, Oct 2015, pp. 45-56
  • Gogoi, Bidyut Jyoti, “Antecedents of drivers of satisfaction in Hotel Industry and its impact on customer loyalty”, International Journal of Management, Vol. 6, Issue 8, Aug 2015, pp.31-41
  • Gogoi Bidyut Jyoti, “Antecedents of Customer Satisfaction in a Retail Store Environment and its Impact on Time Spent and Impulse Buying”, International Journal of Management(IJM), Vol 4, Issue 6, Nov-Dec 2013, pp 21- 35
  • Gogoi Bidyut Jyoti, “Study of Antecedents of Purchase Intentions and its effect on Brand Loyalty of Private Label Brand of Apparel”, International Journal of Sales and Marketing Management Research and Development(IJSMMRD), Vol. 3, Issue 2, June 2013, 73-86
  • Kumar Chanakya, Gogoi Bidyut Jyoti, “Reasons for Switching Cellular Service Providers”, South Asian Journal of Marketing and Management Research, Vol. 3, Issue 6, June 2013
  • Gogoi Bidyut Jyoti, “The Impact of socio-demographic characteristics on the changing consumer behaviour with the upcoming of organized retail outlets”, ZENITH International Journal of Multidisciplinary Research Vol.3 (4), April (2013)
  • Gogoi Bidyut Jyoti, “Effect of the Customer Experiences in Branding Retail Outlets and Achieving Customer Loyalty”, International Journal of Engineering, Science and Research, March 2012.
  • Gogoi Bidyut Jyoti, Customer Engagement is important for Customer retention and gaining customer loyalty, Sansodhan, vol. 1 (2011), pp. 1-4
  • Conferences

  • Gogoi Bidyut Jyoti and Giri Tapas Kr, “Influence of Service Quality and Customer Satisfaction in Tourism”, International Conference on Sustainable Tourism and Hospitality Marketing : Setting Agenda For Future Research, (STHMCON - 2018), March 15th to 17th, 2018.
  • Kumar Chanakya & Gogoi Bidyut Jyoti, "Acceptance of Mobile Payment System - Opportunities and challenges", International Conference on "Ongoing Research on Management and IT'", ASM Group of Institutes, Pune on 21st & 22nd January, 2017.
  • Gogoi Bidyut Jyoti, Effect of Customer Experiences in Branding Retail Outlets and achieving Customer Loyalty, International Conference on "Customer Satisfaction to Achieve Customer Loyalty", 22nd & 23rd March 2012.
  • Gogoi Bidyut Jyoti, Kumar Chanakya, “Consumer Perception on the use of alternate channels of distribution”, National Conference on “Strategic Management: A Global Challenge”, 3rd, 4th & 5th of February 2012.
  • Gogoi Bidyut Jyoti, Kumar Chanakya, “Influence of Retail Store Atmospherics on Consumer Buying in an Organised retail Outlet”, 4th National Research Conference on “Developing Strategies for Sustainable Competitive Advantage” 21st Jan 2012.
  • Gogoi Bidyut Jyoti, Kumar Chanakya, “Factors impacting Shopper buying behavior in Organized Retail Outlet”, 4th International Conference on Retail, Nov 2011.
  • Gogoi Bidyut Jyoti, “An Analysis of Skewed Pattern of Geographic Penetration of Microfinance with reference to Correlation between GDP and Microfinance Penetration Index”, National Conference on Emerging Challenges & Opportunities before Management in India, 17th Feb 2011.
  • Research Projects (Team Member)

  • Assessment of Planning, Implementation and Socio-Economic Impact on Beneficiary Households under MGNREGA Category B Asset Creation in Meghalaya Impact of MGNREGA in the state of Meghalaya (June 2018 - March 2019).
  • Validation of Techno Economic Viability Report Prepared by NEDFi for NERAMAC, 2017-18.
  • Meghalaya Sports Policy (2016-2017)
  • Impact Assessment of Indo-German Development Cooperation(IGDC) Project on Participatory Natural Resource Management in Tripura (2016-17)
  • Optimizing the tenant mix for commercial space, for RTC Hotels Pvt. Ltd, June 2011.
  • Awarded Best Professor in Marketing Management at the 3rd Asia’s Best B-School Awards on 19th July 2012 at PARK ROYAL, Kitchener Road, Singapore.
  • Awarded Best Teacher in Marketing Management at the 19th Dewang Mehta Business School Award on 26th Nov 2011 at Taj Lands’ End, Mumbai.
  • Awarded the Academic Jewel at Indira School of Business Studies, 5th Sept 2011.