Faculty Profile




  • SDA Bocconi University Bocconi School of Management, Milan, Italy International Teachers Program, 2009
  • IIT Bombay SJM School of Management Doctor of Philosophy, 2002, Bombay, India Thesis Co-supervised by Profs. Richard Bagozzi & S S Gaur
  • University of Michigan School of Business Administration, Ann Arbor, MI Master of Arts in Business Administration, 1994
  • University of Bombay Bajaj Institute, Bombay, India Top four students Master of Business Administration (Part Time), 1990
  • K. C. College of Management Studies, Bombay, India Gold medalist Diploma in Mktg. & Sales Management (Part Time), 1986
  • Indian Institute of Technology, Bombay, India Mechanical Engineering Bachelor of Technology, 1985

  • 2019-present : Professor,IIM Shillong, Shillong, India
  • 2010-2019 Associate Professor, IIM Shillong, Shillong, India
  • 2010-11 : Visiting Research Scholar , University of Michigan, Ann Arbor, MI
  • 2003-10 : Assistant Professor, IIM Bangalore, Bangalore, India
  • 1999-2002 : Visiting Faculty , NMIMS AND SIESCOMS, Bombay, India
  • 1999-2002 : Research Assistant, IIT BOMBAY, Bombay, India
  • 1993-1999 : Marketing Consultant, R. S. Gosalia – Chemical Trading, Bombay, India
  • 1985 -1991 : Assistant Manager & Sales Engineer, NIIT & Permanent Magnets, Bombay, India
  • Category wise ABDC – Within Category - Year wise

    A Category

    Published

  • Sushant Kumar and Pradip H. Sadarangani (2019), “Impact of Power on Channel Members’ Behavior: Evidence from India," Published in A Category Journal of Business and Industrial Marketing, Vol. 34, Issue 5, pp. 931-947.
  • Naman Sreen, Shankar Purbey, and Pradip H. Sadarangani (2018), "Impact of Culture, Behavior, and Gender on Green Purchase Intention,” Published in A Category Journal of Retailing and Consumer Services, Vol. 41 (3), pp 177-189.
  • Pradip H. Sadarangani, Anup Krishnamurthy, and Richard Bagozzi (2016), "Shared Consumer Needs Across India and China: A Path to Global Advertising of Services," Published in A Category Management International Review, Vol. 57 (3), pp 473–500.

  • Forthcoming
  • Sushant Kumar, Kuldeep Bashiya, Naman Sreen, Pradip H. Sadarangani, Harsh and Harsh Samalia, (forthcoming 2021), “A Longitudinal Study on Impact of National Culture on E-Government Development,” Completed Journal’s Editorial Review Process in A Category Journal of Global Information Management, Vol. 29, Issue 2, pp. 1-16.
  • Revise & Resubmit
  • Naman Sreen, Swetarupa Chatterjee, Jyoti Rana, and Pradip Sadarangani (2019), “Consumers Evaluation of Information Regarding Product and Ethical Features for Developing Ethical Purchase Intentions,” Revise and Resubmit in A Category Journal of Cleaner Production.
  • Under Review
  • Naman Sreen, Charles Jebakirithy, Pradip H. Sadarangani, and Rambalak Yadav (2019), “Comprehensive Study on Values Deriving Green Purchase Intentions.” Under Review in A Category Journal of Business Research.
  • Project
  • To be submitted shortly to A category journal :
    Giridhar V., Pradip H. Sadarangani (2019) “Identity Stigmatization: A Needs Based Perspective on Indian Subaltern Communities.”
  • B Category

    Published

  • Sushant Kumar, Bashiya, Kuldeep, Pradip H. Sadarangani, and Harsh Samalia, (2020). “How Culture Impacts E-government Development,” Published in B category Electronic Journal of IS Evaluation, Vol. 23, Issue 1.pp. 17-33.
  • Naman Sreen, Shankar Purbey, and Pradip H. Sadarangani, (2020), “Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products,” Published Online in B category Journal of Global Marketing, pp 1-21.
  • Pradip H. Sadarangani, and Gaur S. S. (2004), "Being More Effective on the World Wide Web: A Communication Model,” Published in B Category Management Review, Vol. 16 (2), pp 36-47.
  • C Category & Others

    Published

  • Naman Sreen, Pradip H. Sadarangani and Giridhar V., (2019), "A Path from Cultural Values to Mobile Travel app intention," Published in C Category International Journal of Indian Culture and Business Management,18(3), 251-271.
  • Naman Sreen, Pradip H. Sadarangani, and Gogoi, B. J. (2019), “Profiling Green Consumers through Culture, Beliefs and Demographics: an Indian Study. Published in C Category International Journal of Indian Culture and Business Management, 19(2), 168-188.
  • Naman Sreen, Swetrupa Chatterjee, and Pradip H. Sadarangani, (2020), “Determining Green Purchase Intentions: TPB vs SCT,” Accepted in C category. International journal of Economics and Business Research.
  • Swetarupa Chatterjee, Naman Sreen, and Pradip H. Sadarangani, P. H. (2020).Motives and Barriers to Ethical Consumption. Accepted in C Category. International journal of Economics and Business Research.
  • Sushant Kumar, Giridhar, V. and Pradip H. Sadarangani, (2019), “A Cross-National Study of Environmental Performance and Culture: Implications of the Findings and Strategies,” Published in C Category Global Business Review, Vol. 20, Issue 4, 1051-1068.
  • Sushant Kumar and Pradip H. Sadarangani, (2018), “An Empirical Study on Shopping Motivation among Generation Y Indian" Published in C Category Global Business Review, pp 1-17. https://doi.org/10.1177/0972150918807085.
  • Sushant Kumar and Pradip H. Sadarangani, (2018), “Study of Shopping Motivation and Buying Behavior among Generation Y in India" Published in Journal of Global Business, Vol. 7, pp 28-40.
  • Pradip H. Sadarangani (2013), “Interrealations among a Channel Entity’s Power Sources – Exploratory Study in Indian Context,” Published in Review of Strategic and International Studies, Vol 5 (3), pp 121-127.
  • Pradip H. Sadarangani (2006), “The case of Planet Health – An Analysis,” Published in Diagnoses feature in Vikalpa: The Journal for Decision Makers, IIM Ahmedabad, India.
  • Pradip H. Sadarangani and Richard Bagozzi (2005), “The Relationship between Positive and Negative Affect in Indian Urban and Rural Environments,” Published in Psychological Studies, Vol. 50 (1), pp 78-82.
  • Pradip H. Sadarangani, and Gaur S. S. (2003), "An Empirical Study on Emotional Intensity and the Influence of Product Involvement in the Context of the Integrative Framework,” Published in Journal of Korean Academy of Marketing Science, Vol. 2003 (11), pp 99-119.
  • Shuzo Abe, Richard P. Bagozzi, and Pradip H. Sadarangani (1996), “An Investigation of Construct Validity and Generalizability of the Self-Concept: Self-Consciousness in Japan and the United States,” Published in Journal of International Consumer Marketing, Vol. 8(3-4), pp 97-123.
  • Working Papers (Potential Journals: A* or A)

  • Naman Sreen, Charles Jebakirithy, Pradip H. Sadarangani, and Rambalak Yadav (2019). “Make Me Buy Green: A Multi-Method Approach to Values-Beliefs-Intention Framework.”
  • Naman Sreen, Swetarupa Chatterjee, Jyoti Rana, and Pradip Sadarangani (2019), “Consumers evaluation of information regarding product and ethical features for developing ethical purchase intentions,”.
  • Giridhar V., Pradip H. Sadarangani (2019) “Subaltern Resistance: An Enquiry in Indian Context.”
  • Giridhar V., Pradip H. Sadarangani (2019) “Identity Stigmatization: A Needs Based Perspective on Indian Subaltern Communities.”
  • Giridhar V., Pradip H. Sadarangani (2019) “Memories and Role of Land as a Possession in Indian Context.”
  • Several International Conferences Publications and Presentations.