Faculty Profile




  • Doctor of Philosophy (Indian Institute of Technology, Kharagpur)
  • Masters in Business Administration (Indian Institute of Technology, Kharagpur)
  • Bachelor of Technology (Hons.) in Mechanical Engineering (Indian Institute of Technology, Kharagpur)
  • Assistant Professor (Marketing), Indian Institute of Management, Shillong – December 2017-till date.
  • Associate Professor (Marketing), VIT Business School, VIT University – May 2014-December 2017.
  • Assistant Professor Senior (Marketing), VIT Business School, VIT University, Vellore – June 2010-December 2017.
  • Senior Lecturer (Marketing), Asian School of Business Management, Bhubaneswar – January 2009-June 2010.
  • Management Trainee (Business Intelligence Unit), ICICI Prudential, Mumbai – June 2008-December 2008.
  • Assistant Surveyor, Indian Register of Shipping, Mumbai – October 2005-April 2006.
  • Design Engineer, Bharat Heavy Electricals Limited, Bhopal – August 2000-May2003.
  • Publications - Journals

  • Mandal, P.C. (2020). Pricing Strategies of Multinationals for Global Markets – Considerations and Initiatives, International Journal of Business Strategy and Automation, 1(1), 24-36.
  • Mandal, P.C. (2020). Marketing in an Economic Downturn: Challenges and Opportunities, International Journal of Business Strategy and Automation, 1(1), 46-56.
  • Mandal, P.C. (2019). Public Policy Issues in Pricing: Strategies and Initiatives, International Journal of Applied Management Theory and Research, 1(2), 17-30.
  • Mandal, P.C. (2019). Ethical Issues and Concerns in Collection of Marketing Information and Marketing Intelligence, International Journal of Business Intelligence Research, 10(2), 16-28. (Ranked ‘C’ in ABDC Journal Quality List).
  • Mandal, P.C. (2019). Social Criticisms of Marketing: Concerns and Initiatives, International Journal of Society Systems Science, 11(2), 157-170. (Inderscience Publications).
  • Mandal, P.C. (2019). Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives, International Journal of Public Administration in the Digital Age, 6(4), 54-71. (Indexed in SCOPUS Elsevier, Thomson Reuters Web of Science).
  • Achieving Excellence in Services Marketing: Roles in Customer Delight, Mandal, P.C., International Journal of Business Excellence (Indexed in SCOPUS Elsevier) (Accepted)
  • New Realities in Services: Challenges and Opportunities, Mandal, P.C., International Journal of Services and Operations Management (Indexed in SCOPUS Elsevier) (Ranked “1” in ABS) (Accepted)
  • Managing and Applying Innovation in New Product Development – Strategies and Initiatives, Mandal, P.C., International Journal of R&D Innovation Strategy (Accepted)
  • Changing Nature of Customer Relationships: Strategies and Initiatives to Beat the Competition, Challenges and Initiatives, Mandal, P.C., International Journal of Competitiveness (Accepted)
  • Retailing Trends and Developments – Challenges and Opportunities, Mandal, P.C., International Journal of Business Strategy and Automation (Accepted)
  • Marketing Information and Intelligence and their Roles in Generating Customer Insights, Mandal, P.C., International Journal of Collaborative Intelligence (Accepted)
  • Generating Ideas for New Product Development – Strategies and Initiatives, Mandal, P.C., International Journal of R&D Innovation Strategy (Accepted)
  • Mandal, P.C. (2018). Capturing Marketing Information and Marketing Intelligence: Ethical Issues and Concerns, International Journal of Business Forecasting and Marketing Intelligence, 4(1), 99-110. (Ranked ‘C’ in ABDC Journal Quality List)
  • Mandal, P.C. (2018). Marketing Luxury Brands: Strategies and Initiatives, International Journal of Applied Research, 4(3), 377-383.
  • Mandal, P.C. (2018). Translation in Qualitative Research with an Emphasis on Grounded Theory, International Journal of Humanities and Social Science Research, 4(2), 81-85.
  • Mandal, P.C. (2018). Qualitative Research: Criteria of Evaluation, International Journal of Academic Research and Development, 3(2), 591-596. (UGC Approved Journal)
  • Mandal, P.C. (2018). Saturation in Qualitative Research: Considerations and Limitations, International Journal of Academic Research and Development, 3(2), 624-628 (UGC Approved Journal)
  • Mandal, P.C. (2018). Marketing Information and Marketing Intelligence: Roles in Generating Customer Insights, International Journal of Business Forecasting and Marketing Intelligence, 4(3), 311-321. (Ranked ‘C’ in ABDC Journal Quality List)
  • Mandal, P.C. (2018). Qualitative Data Analysis and its Nature: Debates and Discussion, International Journal of Society Systems Service, 10(2), 148-158. (Inderscience Publications)
  • Mandal, P.C. (2018). Trends and Developments in Retailing: Challenges and Opportunities, International Journal of Advanced Research and Development, 3(3), 19-24. (UGC Approved Journal)
  • Mandal, P.C. (2018). Positioning and Branding for Small Businesses: Strategies and Initiatives, Mandal, P.C., International Journal Advanced Research and Development, 3(3), 80-84. (UGC Approved Journal)
  • Mandal, P.C. (2018). Institutional and Government Markets: Strategies and Initiatives, Mandal, P.C., International Journal of Academic Research and Development, 3(3), 164-168. (UGC Approved Journal)
  • Mandal, P.C. (2018). The Changing Marketplace: Challenges and Opportunities, International Journal of Academic Research and Development, 3(3), 245-248. (UGC Approved Journal)
  • Mandal, P.C. (2018). New Marketing Realities: Challenges and Opportunities, International Journal of Advanced Research and Development, 3(3), 169-172. (UGC Approved Journal)
  • Mandal, P.C. (2018). Public Policy Issues and Initiatives in Collection of Information and Intelligence in Direct Marketing, International Journal of Business Forecasting and Marketing Intelligence, 4(4), 386-399. (Ranked ‘C’ in ABDC Journal Quality List)
  • Mandal, P.C. (2017). Dimensions Affecting Customer Switching in Retail Banking: A Review. International Journal of Applied Research, 3(1), 832-836.
  • Mandal, P.C. (2017). Customer Databases and Database Marketing: Roles in Relationship Marketing. International Journal of Business Forecasting and Marketing Intelligence, 3(3), 327-336. (Ranked ‘C’ in ABDC Journal Quality List)
  • Mandal, P.C. (2017). Marketing Intelligence: Roles in Business Decision-making, International Journal of Business Forecasting and Marketing Intelligence, 3(4), 433-441. (Ranked ‘C’ in ABDC Journal Quality List)
  • Mandal, P. C. (2016). Dimensions affecting Customer Satisfaction in Retail Banking: A Literature Review. International Journal of Applied Research, 2(1), 302-306.
  • Mandal, P.C. (2016). Customer Satisfaction Surveys: Issues and Concerns. International Journal of Commerce and Management Research, 2(2), 17-23.
  • Mandal, P.C. (2016). Customer Retention in Organizations: A Review. International Journal of Applied Research, 2(3), 770-772.
  • Mandal, P.C. (2016). Private Labels – A Threat for Manufacturer Brands. International Journal of Applied Research, 2(4), 311-313.
  • Mandal, P.C. (2016). Country-of-Origin Effects in Products and Brands. International Journal of Advanced Research and Development, 1(4), 105-107.
  • Mandal, P. C., & Bhattacharya, S. (2016). Post-service recovery customer satisfaction in Indian retail banking: Scale development and validation. Journal of Asia-Pacific Business, 17(4), 272-292. (Routledge Publications) (Indexed in SCOPUS Elsevier) (Ranked ‘C’ in ABDC Journal Quality List) (Ranked “1” in ABS)
  • Mandal, P. C. (2015). Post-service recovery customer satisfaction in Indian retail banking: a qualitative perspective. International Journal of Financial Services Management, 8(1), 1-17. (Inderscience Publications) (Ranked ‘C’ in ABDC Journal Quality List)
  • Mandal, P.C. (2015). Dimensions affecting Customer Satisfaction in Retail Banking: A Review, International Journal of Novel Research in Marketing Management and Economics, 2(1), 35-40.
  • Mandal, P.C. (2015). Dimensions affecting Customer Satisfaction in Indian Retail Banking: A Qualitative Perspective. International Journal of Multidisciplinary Research and Development, 2(1), 163-170.
  • Mandal, P.C. (2015). Customer Satisfaction in Indian Retail Banking: A Qualitative Perspective. International Journal of Applied Research, 1(2), 54-63.
  • Mandal, P. C. & Bhattacharya, S. (2015). Net Promoter Score: An Application. SS International Journal of Business and Management Research, 5(5), 48-53.
  • Mandal, P.C. (2015). Dimensions determining Post-service Recovery Customer Satisfaction in Retail Banking: A Review. CBS Journal of Management Practices, 2 (Special Issue), 153-162.
  • Mandal, P. C. & Bhattacharya, S. (2014) Customer satisfaction in Indian retail banking: Scale development and validation. International Journal of Advances in Management and Economics, 3(2), 109-121.
  • Mandal, P. C. (2014). Measurement of Post-service Recovery Customer Satisfaction in Retail Banking: A Review. SS International Journal of Economics and Management, 4(4), 29-40.
  • Mandal, P. C. (2014). Dimensions Affecting Customer Satisfaction in Indian Retail Banking: A Qualitative Approach. CBS Journal of Management Practices, 1(1), 45-58.
  • Mandal, P. C. (2014). Measurement of Customer Satisfaction in Retail Banking: A Review. International Journal of Research in Manufacturing Technology & Management, 2(1), 19-25.
  • Mandal, P. C. (2014). Dimensions affecting Post-service Recovery Customer Satisfaction in Retail Banking: A Review, International Journal of Research in Manufacturing Technology & Management, 2(1), 26-31.
  • Mandal, P. C. (2014). Net Promoter Score: A Conceptual Analysis. International Journal of Management Concepts and Philosophy, 8(4), 209-219. (Inderscience Publications) (Ranked ‘C’ in ABDC Journal Quality List) (Ranked “1” in ABS)
  • Mandal, P. C., & Bhattacharya, S. (2013). Customer satisfaction in Indian retail banking: A grounded theory approach. The Qualitative Report, 18(28), 1-21. (Sage Publications) (Indexed in SCOPUS Elsevier, Thomson Reuters Web of Science)
  • Mandal, P. C., & Bhattacharya, S. (2013). Post-service recovery customer satisfaction in Indian retail banking: a qualitative approach. International Journal of Qualitative Research in Services, 1(2), 97-112. (Inderscience Publications)
  • Publications – Books

  • Mandal, P. C. (2015). Customer Satisfaction in Indian Retail Banking. Germany: LAP Lambert Academic Publishing.
  • Conferences

  • Mandal, P. C. (2014). Dimensions determining Post-service Recovery Customer Satisfaction in Retail Banking: A Review. Conference proceedings Advances in Business Research and Management Practices (ABRMP 2014) on 5-6 December, 2014 at Calcutta Business School.
  • Member, Editorial Board

  • Advisory Board: International Conference on Technology for Education, Training and Business (ICTETB, 2018)
  • Editor-in-chief: International Journal of Research in Management and Business, Noble International Journal of Business and Management Research
  • Editor: Sage Open, ELK Asia Pacific Journal of Marketing and Retail Management, Journal of Economics and International Business Research, Projournals, Journal of Advanced Research in Business Law and Technology Management
  • Consultant Editor: Journal of Harmonized Research in Management
  • Associate Editor: International Journal of Multidisciplinary Research and Development, International Journal of Humanities and Social Science Research, International Journal of Academic Research and Development, National Journal of Advanced Research, National Journal of Multidisciplinary Research and Development, International Journal of Advanced Research and Development, International Journal of Multidisciplinary Education and Research, International Journal of Advanced Education and Research, International Journal of Management and Commerce Research Editorial Board Member: Journal of Global Marketing, International Journal of Research in Management Sciences, International Journal of Commerce and Business Studies, International Journal of Advanced Engineering and Management Research, International Journal of Scientific Research and Education, International Journal of Applied Business and Economic Research, International Journal of Scientific and Research Publications, International Journal of Business and Management, Account and Financial Management Journal, International Journal of Science, Engineering and Technology, International Journal of Sales & Marketing Management, International Journal of Economics, Finance and Management Sciences, SCIREA Journal of Management, International Journal of Business Strategy and Automation, Gnome: Journal of Trading, Economics and Business, International Journal of Marketing and Sales Education, International Journal of R&D Innovation Strategy
  • Reviewer: Journal of Business Research, Journal of Global Marketing, Journal of Modelling in Management, Asian Journal on Quality, International Journal of Services and Operations Management, International Journal of Qualitative Research in Services, Asian Journal of Management Science and Applications, International Journal of Research in Management Sciences, International Journal of Research in Marketing & Human Resource Management, Issues in Business Management and Economics, Journal of Economics and International Finance, Research Journal of Educational Studies and Review, African Journal of Political Science and International Relations, Pearl Journal of Management Social Science and Humanities, Basic Research Journal of Business Management and Accounts, Journal of Advances in Humanities, Cogent Psychology, Cogent Business and Management, Net Journal of Business Management, International Journal of Sociology and Anthropology, International Journal of Vocational and Technical Education, African Journal of Business Management, International Journal of Library and Informational Science, Journal of Accounting and Taxation, African Journal of Marketing Management, Journal of African Studies and Development, African Journal of Agricultural Research, Journal of Hospitality Management and Tourism, International Journal of Banking Finance and Digital Marketing, International Journal of Research Publications, International Journal of Science & Engineering Development Research, Scientific Research and Essays, International Journal of Creative Research Thoughts, Cogent Economics and Finance, Journal of Development and Agricultural Economics, African Journal of History and Culture, Research Journal of Economics, Journal of Business Research, PURKH – SocialSCI Journal, Journal of Modelling in Management, Journal of Public Administration and Policy Research, Journal of Philosophy and Culture, International Journal of Water Resources and Environmental Engineering, Journal of Agricultural Extension and Rural Development, Journal of Media and Communication Studies, Khartoum University Journal of Management Studies, Journal of Land Management and Appraisal, African Journal of Environmental Science and Technology, Journal of Stored Products and Postharvest Research, Journal of Languages and Culture, Journal of Geography and Regional Planning, Cogent Social Sciences, Journal of Soil Science and Environmental Management, The 23rd World Multi-Conference on Systemics, Cybernetics and Informatics: WMSCI 2019, Metamorphosis – A Journal of Management Research, International Journal of Educational Administration and Policy Studies, Cogent Food & Agriculture, International Journal of Public Administration in the Digital Age, International Journal of Business Analytics, International Journal of E-Business Research, International Journal of Business Analytics, International Journal of Applied Management Theory and Research.
  • Conference Chair/Co-Chair

  • Conference Chair for International Conference on Machine Learning and Big Data 2018 (ICMLB 2018)
  • Conference Co-Chair of Scientific Committee for Sustainability Conference 2018 (SUSCON VII) at IIM Shillong
  • Research Proposals Reviewed

  • Reviewed research proposal and profiles of guest editors for a special issue on Green Consumerism in Journal of Global Marketing.
  • Awarded Certificate of Recognition from Journal of Global Marketing in recognition of outstanding work as a peer reviewer in 2018 and 2019.
  • Invited to present the paper titled “Translation in Qualitative Studies: Evaluation Criteria and Equivalence” at the Tenth TQR Annual Conference (TQR2019) held January 16-18, 2019 on the Nova Southeastern University main campus in Fort Lauderdale, Florida USA.
  • Awarded Certificate of Appreciation from VIT University in recognition of contribution to research through publication in peer-reviewed journals in 2015, 2016, and 2017.
  • Invited to present the paper titled “Customer satisfaction in Indian retail banking: A grounded theory approach” at the Fourth TQR Annual Conference (TQR2014) held January 17-18, 2014 on the Nova Southeastern University main campus in Fort Lauderdale, Florida USA.