An alumnus of Hindu College, Delhi University, and a MBA. He completed his doctoral studies from IIM Kashipur.
Extensive experience of more than two decades as a marketing professional in the corporate world. He has been a visiting faculty at leading Indian Business Schools-IMT Ghaziabad (2003-2009), FMS Delhi, MDI.
Teaching : Business Research Methods, Advanced Market Research, Business to Business Marketing, International Marketing, Product Management
Research and Publications
He is a reviewer for several international journals and case study publications. His research interests include societal marketing, product innovation, B2B relationship management, management sciences and social network analysis.
Training and Consultancy
A market entry strategy consultant to clients in the domains-IT, telecom, consumer durables, FMCG, auto-components, consumer services, business services and agri-business. Also has extensive experience of working with governmental bodies in policy formulation in E- Governance and Telecom.