IIM Shillong-Faculty

Faculty Profile

An alumnus of Hindu College, Delhi University, and a MBA. He completed his doctoral studies from IIM Kashipur.

Extensive experience of more than two decades as a marketing professional in the corporate world. He has been a visiting faculty at leading Indian Business Schools-IMT Ghaziabad (2003-2009), FMS Delhi, MDI.

Teaching : Business Research Methods, Advanced Market Research, Business to Business Marketing, International Marketing, Product Management

Research and Publications

Amawate, V., & Deb, M. (2019). Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator. Journal of Marketing Communications, 1-22. (ABDC - B)

Amawate, V., Deb, M., & Manchanda, M. (2019). Cause-Related Marketing and Its Impact on Buying Intention. Theoretical Economics Letters, 9(6), 2139-2151. (ABDC - B)

Amawate, V., & Deb, M. (2019). Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Scepticism. Theoretical Economics Letters, 9(04), 834. (ABDC - B)

Deb, M. & Amawate, V. (2019). Extending the knowledge on cause-related marketing (CRM) campaign with focus on scepticism. VINE Journal of Information and Knowledge Management Systems (ABDC - B).

Deb, M., Sharma, V. K., & Amawate, V. (2020). CRM, Skepticism and Patronage Intention—the mediating and moderating role of satisfaction and religiosity. Journal of Strategic Marketing, 1-21. (ABDC - A).

He is a reviewer for several international journals and case study publications. His research interests include societal marketing, product innovation, B2B relationship management, management sciences and social network analysis.

Training and Consultancy

A market entry strategy consultant to clients in the domains-IT, telecom, consumer durables, FMCG, auto-components, consumer services, business services and agri-business. Also has extensive experience of working with governmental bodies in policy formulation in E- Governance and Telecom.