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Marketing

Madhurima Deb

Professor, Editor - Journal, Ph.D, IIT Kharagpur

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Contact:

Email : madhurima@iimshillong.ac.in

Office Ph.: +91 364 2308148

Research Interests/ Areas

Branding; Storytelling; Luxury Branding; Destination Marketing; Consumer Behaviour

Teaching Interest / Areas

Product and Brand Management; Storytelling and Branding; Sales and Distribution Management; Personal Selling; Luxury Marketing

Biography

Dr Madhurima Deb is a Professor at the Indian Institute of Management Shillong. Dr Madhurima started her career as an Assistant Manager at a Consulting company in 2007. She has over four years of research experience and more than 20 years of teaching experience. She has published papers in A* and A category journals (ABDC, 2022 List). Madhurima has served as a Guest Editor for the Journal of Asia Business Studies for two of its guest issues. The guest issues’ papers were selected as Outstanding and Commendable papers (2018 Emerald Literati Award). She has received several awards during her academic career, including the JRF/NET (UGC), ‘Best Paper Awards’ and Highly Commended Award Winner: Emerald Literati Network Awards for Excellence, 2018 & 2013.