Email : pragha@iimshillong.ac.in
Office Ph.: +91 364 2308000

Assistant Professor, Ph.D., NIT Tiruchirappalli
Email : pragha@iimshillong.ac.in
Office Ph.: +91 364 2308000
Dr Pragha is working at Indian Institute of Management Shillong as faculty in the area of Marketing. Priorly, she was working in Bharathidasan Institute of Management, Tiruchirappalli, Tamil Nadu, India. She obtained her PhD from the Department of Management Studies, National Institute of Technology, Tiruchirappalli. She obtained her PGDM from Thiagarajar School of Management, Tamil Nadu, India. She is UGC NET JRF (Jan 2022) qualified in Management. Her research areas are Metaverse Adoption, Virtual Reality, Consumer Stickiness, Sustainability, Tourism, and Branding. She has publications in some reputed journals in ABDC and Scopus indexed Journals.
Worked as Assistant Professor, Marketing at Bharathidasan Institute of Management (BIM), Tiruchirappalli from Dec 2024 to Oct 2026