Marketing Conference -I

21st-22nd April 2021, Umsawli, Shillong

Conference Details

About The Event

International Marketing Conference - I
Innovations in Contemporary Marketing: Theory and Practice


Online hosted from IIM Shillong, Umsawli, Shillong


21st-22nd April 2021

Event Venue & Overview

Conference Overview

The International Conference in Marketing is an International Refereed Conference to provide a platform for discussion and deliberation for the advancement of the theory and practices in management education. The conference will help researchers across the globe to understand contemporary marketing practices adopted and innovations included in the field of marketing. It will help understand the existing gaps and provide a platform to discuss innovations in marketing to find a suitable solution. There will be discussions on the teaching Pedagogy and Practice.

Who should attend the Conference?

Students, Academicians, Corporate Professionals, NGO professionals and Government bodies

Best Paper Award iMarC 2021

          Paper: “A Scientometric Analysis- Current state of Art of Luxury Brands in 21st Century”

Authors: Aftab Alam, Rehan Husain & Prof. Bilal Mustafa Khan
Affiliation: Aligarh Muslim University.


  • The theme of the conference is “INNOVATIONS IN CONTEMPORARY MARKETING: THEORY AND PRACTICE”. The theme will initiate thinking and engage in discussions to all researchers about current and latest advancements in the field of contemporary marketing globally. This will also initiate exchange of ideas across scholars and practitioners.

  • The main objective of the international marketing conference is providing a platform to share knowledge on contemporary marketing practices. The idea is to discuss innovative approaches to thereby gained an understanding and appreciation of the anticipated problems in the field of Marketing.

    • Presenters are advised to login zoom link 10 minutes before the session to allow them to meet the chair.
    • Rights to share screen would be given only to the presenter during the session.
    • All presenters have 15 minutes for their presentation, with 12 minutes for presentation followed by questions from the audience.
    • Please ensure you keep within your allocated presentation time otherwise the Chair will ask you to conclude.
    • All presenters are requested to sit in the formal set up and ensure proper connectivity while presenting their work.

  • Academic papers in line with the conference themes are invited form both academia and industry professionals. The papers will not be limited to the main theme. There are subthemes which the researcher may refer to while writing their papers. The subthemes are:

    Sub Themes :

    • Digital Marketing
    • Customer Engagement
    • Social Media Marketing
    • Sustainable Marketing
    • Social Marketing
    • Omni Channel Marketing
    • Marketing Communications
    • B2B Marketing
    • Marketing Innovations
    • Marketing Analytics
    • Content Marketing
    • Ethical Marketing
    • Crisis Marketing Strategies
    • New trends in Direct Marketing
    • Real-time Marketing
    • Mass customization to Personalization
    • AI and Social Media
    • Consumer Behaviour
    • Future of AR and VR in Marketing
    • Mobile Marketing
    • Celebrity Endorsement
    • Religious Marketing
    • Tourism Marketing

    • The title page should contain- paper title, name(s) of the author (s), affiliation (s), JEL classification codes and email address of the corresponding author.
    • The paper must accompany an abstract (strictly between 200 and 250 words) and 5-6 keywords.
    • The main document should be double-spaced, with one-inch margin on all sides and all pages should be numbered consecutively.
    • Text should appear in Times New Roman 12-point font to be submitted in word document and PDF.
    • The paper should contain a minimum of 4000 words and should not exceed 6000 words.
    • For paper submission, please send your article to

  • The Best paper will be awarded with INR 10, 000/-

Important Dates

Abstract Submission last date: 30th December, 2020
Notification of Abstract Submission: 5th January, 2021
Paper submission deadline: 01st April, 2021
Last date of registration:  30th March 2021
Date of Conference: 21st and 22nd of April, 2021

Distinguished Speakers

Speaker 1

Prof Vishal Gupta

University of Alabama

Speaker 2

Prof Neeraj Arora

Wisconsin School of Business at UW Madison

Speaker 3

Prof. Subhasis Ray

Xavier Institute of Management (XIMB)

Speaker 3

Dr. Rama Jayanti

Cleveland State University

Speaker 4

Professor Nripendra Rana

University of Bradford, UK

Speaker 4

Prof. Prasad Naik

University of California Davis, USA

Speaker 5

Dr. Subhdip Roy

IIM Ahmedabad, India

Speaker 6

Prof Rajat Panwar

Appalachian State University, USA

Speaker 5

Prof Prashant Mishra

IIM Calcutta, India

Speaker 5

Prof Varsha Jain,

MICA, India

Speaker 5

Prof Biswajita Parida

IIT Delhi, India

Speaker 5

Prof Prafulla Y. Agnihotri

IIM Calcutta, India

Speaker 5

Dr. Bipul Kumar

IIM Indore, India

Programme Schedule

Download Programme Details


Event Brief- Conference chair

Welcome Address

Prof. D. P Goyal, Director, IIM Shillong


Keynote Speaker Prof. Neeraj Arora

Professor , Marketing, Wisconsin School of Business at UW Madison

Keynote Speaker Prof. Nripendra Rana

Professor , Digital Marketing, Bradford University.


Keynote Speaker Prof. Prashant Mishra

Professor, Marketing, IIM Calcutta

Parallel Session 1

Customer Service and Engagement - Mr. Prafulla Y. Agnihotri , Faculty: Prof. Raj Dash

Retailing & Omni-Channel Management , Faculty : Bidyut J. Gogoi

Lunch Break

Parallel Session 2

Consumer Behaviour-I, Faculty: Dr Pradip H Sadarangani

Social Media Marketing, Faculty : Dr. Pratap Chandra Mandal


Plenary session: Marketing Innovations and Sustainability

Prof. Bipul Kumar , Associate Professor, Marketing, IIM Indore

Parallel Session 3

Sustainable and Crisis Marketing Strategies, Faculty: Dr Prasanta Kr.Chopdar

Tourism Marketing, Faculty: Dr. Gurpreet Kour


Closing Day 1

Keynote Address Prof. Prasad Naik

Marketing , UC Davis, USA


Plenary session: How to publish in a quality journal?

Prof. Subhdip Roy, Associate Professor, Marketing, IIM Ahmedabad


Parallel Session 1

Consumer Behaviour II, Faculty : Dr. Pratap Chandra Mandal

Branding and Celebrity Endorsement, Faculty: Dr. Raj Dash

Lunch Break

Plenary session: Emerging research areas in Marketing

Prof. Varsha Jain, Professor , Marketing, MICA

Parallel Session 2

Digital Marketing, Faculty: Dr Pradip H Sadarangani

Contemporary Issues in Marketing (I), Faculty: Dr Prasanta Kr.Chopdar


Parallel Session 3

Marketing Communications, Chair : Dr. Rama Jayanti, Faculty: Dr Gurpreet Kour

Contemporary Issues in Marketing (II), Dr.Biswajita Parida,Faculty: Dr.Vibhas Amawate

Plenary session:Product Marketing and Sustainability

Dr. Subhasis Ray, Professor - Marketing, Xavier Institute of Management (XIMB)

Plenary Session : Emerging Marketing and Entrepreneurship

Dr. Vishal Gupta, Cleverhouse College of Business , The University of Alabama

Sunita Bhuyan

Valedictory Function and Award Ceremony

Practitioner - Leadership through Music : Sunita Bhuyan, Indo fusion violinist and vocalist

Sunita Bhuyan's brief profile : Breaking myths is what violinist Sunita Bhuyan loves doing and has many such firsts to her credit. A trailblazer in the corporate world she is a pioneer in training on leadership and Change through the medium of music, from CEOs to management students across the world. Her music therapy workshops for more than 20,000 less privileged children across India has gotten her a recognition from the Pope himself at the Vatican. And finally she is the first violinist in India to play Assamese folk on the hitherto classical instrument the violin and fuse it with Scottish & Irish & World folk. Her album Bihu strings by Times Music is the only album of folk on the violin Trained in Hindustani classical from her mother Minoti Khaund of Assam and later from her guru Padmabhushan Pt. V.G. Jog Sunita has traveled the world both through her inspiring talks and cool concert collaborations.

Keynote AddressProf. Prasad Naik

Marketing , UC Davis, USA


Brenden Legros

Plenary session: How to publish in a quality journal? Prof. Subhdip Roy

Associate Professor, Marketing, IIM Ahmedabad

Jack Christiansen


Alejandrin Littel

Quos ratione neque expedita asperiores. Alejandrin Littel

Eligendi quo eveniet est nobis et ad temporibus odio quo.

Willow Trantow

Quo qui praesentium nesciunt Willow Trantow

Voluptatem et alias dolorum est aut sit enim neque veritatis.


  • At least one author of each accepted paper must be registered for the conference for that paper to appear in the proceedings and be scheduled for presentation.
  • Registered members are asked to intimate about the registration immediately.
  • After completion of registration process, participant are required to send the Screen shot of transaction or registration fees payment proof to us on or before the last date of registration.
  • Any modification in the paper will not be accepted after the final submission date.
  • Maximum up to five authors/ co-authors per paper is allowed for participate.
  • No registration will be entertained after last date of registration.
  • For Participants registering late an extra amount of Rs. 500 will be charged and USD 10 for international participants.


  • Preferably by online remittance to Savings Bank Account of RGIIM SUSCON, Shillong being maintained with SBI Account No.: 34767389897 and IFS Code: SBIN0002081.

    • Any transfer done must be intimated through the conference id:
    • The e-mail should contain details, such as Name of the Participant, Amount paid and purpose.
    • Under unavoidable circumstances, payment can also be made via a crossed DD in favour of RGIIM SUSCON Shillong, payable at: Shillong.

    Participating members may register as per the following charges:

     Categories  International  Indian
     Student (Undergraduate)  USD 50  INR 500
     Student (Graduate)  USD 50  INR 500
     Student (PhD)  USD 70  INR 1500
     Academician  USD 100  INR 2500
     Industry Professional  USD 120  INR 5000

  • Online hosted from IIM Shillong, Umsawli, Shillong, Meghalaya

  • All the accepted abstracts, extended abstracts and papers will appear in the proceedings and modified version of selected papers will be published in special issue of IIMS

Organising Committee

Hotel 1

Prof D.P Goyal

Director, IIM Shillong

Advisory Committee Member

Hotel 2

Prof Pradip H. Sadarangani

Professor, IIM Shillong

Advisory Committee Member

Hotel 3

Prof. Bidyut Jyoti Gogoi

Scientific Committee, Chairman

Hotel 3

Prof. Gurpreet Kour

Scientific Committee, Co-Chairperson

Hotel 3

Prof. Pratap Chandra Mondal

Scientific Committee, Co-Chairman

Hotel 3

Prof. Raj Dash

Scientific Committee, Member

Contact Us


IIM Shillong, Umsawli, Shillong -793018, Meghalaya