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3rd International Marketing Conference


International Marketing Conference (iMarC)-Book of Abstracts 


International Marketing Conference (iMarC) is an annual International referred marketing conference of IIM Shillong started in 2021. The 3rd International Conference in Marketing will be held to provide a platform to all marketing researchers and professionals from academia and industry to come together to discuss and deliberate on the current marketing transformations.


The theme of the conference is “Marketing Transformations: Reimagine, Realign, and Rework”.

At present, the field of Marketing is undergoing major transformations. Based on the transformations, Marketing needs to reimagine, realign, and rework their activities. The theme will initiate thinking and engage in discussions to all researchers about current and latest advancements in the field of marketing transformations in marketing area globally. This will also initiate exchange of ideas across scholars and practitioners.


The main objective of the international marketing conference is to provide a platform to share knowledge and to enlighten about novel advancements and discuss on anticipated problems in the field of Marketing.


Students, Academicians, Corporate professionals, NGO professionals, and Government bodies.


Academic papers in line with the conference themes are invited form both academia and industry professionals. The papers will not be limited to the main theme. There are subthemes which the researcher may refer to while writing their papers. The sub-themes include but not limited to:


  • Digital Marketing
  • Omni Channel Marketing
  • Customer Engagement
  • Social Media Marketing
  • Sustainability Marketing
  • Social Marketing
  • B2B Marketing
  • Marketing Innovations
  • Marketing Analytics
  • Marketing Intelligence
  • Content Marketing
  • Ethical Marketing
  • Crisis Marketing Strategies
  • New trends in Direct Marketing
  • Mass customization to personalization
  • AI/ML in Marketing
  • Social Media Marketing
  • Consumer Behaviour
  • Marketing in the era of Metaverse
  • Mobile Marketing
  • Celebrity Endorsement
  • Tourism Marketing
  • Luxury Marketing

Important Dates

Submission of extended abstracts/full papers starts 1st October 2023
Last date of submission of extended abstracts/full papers 15th December 2023
Notification of acceptance of extended abstracts/full papers 25th December 2023
Last date of registration 15th Jan 2024
Late registration 20th Jan 2024
Dates of Conference 30th & 31st of January 2024

Guidelines to authors for paper submission

    • The conference accepts both extended abstracts and full papers
    • The extended abstract must be a minimum of 700 words and should not exceed 2000 words
    • The full paper should not exceed 6000 words
    • Both the extended abstract and full paper must accompany an abstract (strictly between 100-200 words) and 4-5 keywords
    • The full paper should have a title page containing the paper title, name(s) of the author(s), affiliation, and e-mail address of the corresponding author
    • The main document should be double-spaced, with one-inch margins on all sides, and the pages should be numbered consecutively
    • The paper should follow Times New Roman 12-point font and should be submitted in a Word document or PDF
    • The paper should follow the APA (American Psychological Association) 7th edition referencing style
    • Only submissions in the English language will be considered
    • Submissions not adhering to the guidelines will not be considered

For detailed guidelines and submission of your extended abstracts/full papers, please visit http://conf.iimshillong.ac.in/imarc


  • At least one author of each accepted paper must be registered for the conference for that paper to appear in the proceedings and be scheduled for presentation.
  • However, for individual certificates all co-authors have to pay the registration fee
  • Registered members are asked to intimate about the registration immediately.
  • After completion of registration process, participants are required to send the Screen shot of transaction or registration fees payment proof to us on or before the last date of registration.
  • Any modification in the paper will not be accepted after the final submission date.
  • Maximum up to five authors/co-authors per paper is allowed for participate.
  • No registration will be entertained after last date of registration.
  • For participants registering late an extra amount of INR 500 will be charged for Indian participants and USD 10 for international participants
Participating members may register as per the following charges:

Registration fee for Offline Participation

Student (Undergraduate) USD 50 + 18% GST INR 1500 + 18% GST
Student (Post Graduate) USD 50 + 18% GST INR 1500 + 18% GST
Student (PhD) USD 75 + 18% GST INR 3000 + 18% GST
Academician USD 100 + 18% GST INR 6000 + 18% GST
Industry/Corporate Professional USD 120 + 18% GST INR 7000 + 18% GST

Registration fee for Online Participation

Student (Undergraduate) USD 20 + 18% GST INR 500 + 18% GST
Student (Post Graduate) USD 20 + 18% GST INR 500 + 18% GST
Student (PhD) USD 30 + 18% GST INR 1500 + 18% GST
Academician USD 50 + 18% GST INR 3000 + 18% GST
Industry/Corporate Professional USD 75 + 18% GST INR 4000 + 18% GST

If you have any queries, please contact imconf@iimshillong.ac.in


1st Prize INR 15,000/-
2nd Prize INR 7000/-
3rd Prize INR 3000/-


Chief Patron

Prof. D.P. Goyal
Director, IIM Shillong

Advisory Committee

Prof. Lim Weng Marc
Professor in Marketing
Dean, Sunway Business School
Sunway University, Malaysia

Prof. Nripendra N Rana
Professor in Marketing
College of Business and Economics,
Qatar University, Doha, Qatar

Prof. Bipul Kumar
Professor in Marketing
Indian Institute of Management Indore


The payment link will be provided later. 

  • Any transfer done must be intimated through the conference id: imconf@iimshillong.ac.in. 
  • The e-mail should contain details, such as Name of the Participant, Amount paid, Paper id and purpose.  

Organizing & Scientific Committee

Prof. Bidyut Jyoti Gogoi Chairman
Prof. Lim Weng Marc Co-Chairman
Prof. Prasanta Kumar Chopdar Co-Chairman
Prof. Pratap Chandra Mandal Co-Chairman
Prof. Vibhas Amawate Member
Prof. Biswajita Parida Member


Hybrid mode hosted from IIM Shillong, Meghalaya


Preconference workshops will be held on 28th and 29th of Jan 2024.  A participant has to pay (INR 1000/- + 18% GST) separately for attending the pre-conference workshops.

Duration: half a day
Resource Person: Prof. Prasanta Kr Chopdar

Date: 28th of Jan 2024

2. Time Series Analysis
Duration: Half a day
Resource Person: Prof. Pradeep Kumar Dadabada

Date: 28th of Jan 2024

3. Paper development workshop for early stage researchers: Targeting high impact journals 
Duration: Half a day
Resource Person: Professor Lim Weng Marc, Sunway Business School, facilitated by Prof. Parijat Upadhyay, IIM Shillong.

Date: 29th of Jan 2024

To Register, scan the QR Code given below:


Selected papers presented at the conference will have the opportunity to be fast-tracked for publication in the following journals;
• Global Business and Organizational Excellence (Scopus Q2)
• International Journal of Quality and Innovation (Inderscience)
• IIMS Journal of Management Science (SAGE)
The publication will depend on the required rounds of peer review process and adherence to the respective journal publication norms and guidelines.

Mode of Operation

Hybrid (Both Offline and Online)


Participants are requested to arrange their own accommodation.

Contact Us

Address: Indian Institute of Management Shillong Umsawli, East Khasi Hills, Meghalaya, India- 793018

Email: imconf@iimshillong.ac.in

PhD Office: (0364) 230-8052