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The International Conference in Marketing II (iMarC2022) is an International Refereed Conference to provide a platform for discussion and deliberation on contemporary research in marketing. Marketing in today’s world is focused on taking multi-dimensional approach through continuous, inclusion of diverse stakeholders and integration of all aspects of strategy to foster business growth. Moreover, the broad reach, the seemingly unlimited and tight integration of new technologies through digitalization and connectivity, and the rapid change has made us relook at the relevance of existing practices. The conference will help researchers across the globe to understand the transformative practices in addition to traditional ones in the field of marketing. It will help understand the gaps and look ahead to fulfill the gaps. There will be discussions on the evolving marketing environment and value creation.
The theme of the conference is:
“Contemporary research in Marketing: Innovation, Inclusion & Integration”. The theme will initiate thinking and engage in discussions to all researchers about current and latest advancements in the field of vale creation in marketing globally. This will also initiate exchange of ideas across scholars and practitioners.
The main objective of the international marketing conference is provide a platform to share knowledge and to enlighten about novel advancements and discuss on anticipated problems in the field of Marketing.
WHO SHOULD ATTEND THE CONFERENCE:
Students, Academicians and Corporate professionals, NGO professionals and Government bodies.
CALL FOR PAPERS:
Academic papers in line with the conference themes are invited form both academia and industry professionals. The papers will not be limited to the main theme. There are subthemes which the researcher may refer to while writing their papers. The subthemes are:
Advertising & Marketing Communication
Digital & Social Media Marketing
Omni Channel Marketing
E-commerce and shopping experience
Business to Business Marketing
Marketing in Emerging countries
Marketing strategy & theory
Product & brand management
Transformative consumer research
All the accepted abstracts, extended abstracts and papers will appear in the proceedings and modified version of selected papers will be published in special issue of IIMS.