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THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

5th International Marketing Conference

CONFERENCE OVERVIEW

International Marketing Conference (iMarC) is an annual International referred marketing conference of IIM Shillong started in 2021. The 5th International Conference in Marketing will be held to provide a platform to all marketing researchers and professionals from academia and industry to come together to discuss and deliberate on bridging the gap between Marketing Theory and Practice.

CONFERENCE THEME

The theme of the conference is “People, Privacy and Personalization: Bridging Traditional and digital Marketing in a New Era”. theme explores the intersection of consumer privacy, personalized experiences, and evolving marketing strategies. It highlights how traditional and digital marketing can converge to meet modern expectations, emphasizing ethical data use, trust-building, and innovation. Attendees will uncover insights to effectively engage audiences while respecting their privacy in a digital-first world.

CONFERENCE OBJECTIVE

The main objective of the 5th International Marketing Conference is to provide a platform to all marketing researchers and professionals from academia and industry to come together to discuss and deliberate on bridging the gap between Marketing Theory and Practice.

WHO SHOULD ATTEND THE CONFERENCE

Students, Academicians, Corporate professionals, NGO professionals, and Government bodies.

Brochure

CALL FOR PAPERS

Academic papers in line with the conference themes are invited form both academia and industry professionals. The papers will not be limited to the main theme. There are subthemes which the researcher may refer to while writing their papers. The sub-themes include but not limited to:

Subthemes

  • Marketing Technology
  • Consumer Behaviour
  • Customer Engagement
  • Social Media Marketing
  • Mobile Marketing
  • Marketing Innovations
  • Marketing Analytics
  • Marketing Intelligence
  • AI/ML in Marketing
  • Marketing in the era of Metaverse
  • Content Marketing • Social Marketing
  • Sustainability Marketing
  • Ethical Marketing
  • Mass customization to personalization
  • Omni Channel Marketing
  • Direct Marketing Trends
  • Marketing Communications
  • Celebrity Endorsement
  • Tourism Marketing
  • Luxury Marketing
  • B2B Marketing
  • Crisis Marketing Strategies
  • Traditional Marketing
  • Digital Marketing

Important Dates

Submission of extended abstracts/full papers starts 1st August 2025
Notification of acceptance of extended abstracts/full papers 10th December 2025
Last date of registration 10th January 2026
Pre Conference Workshop 19th & 20th January 2026
Dates of Conference 21st & 22nd January 2026

Guidelines to authors for paper submission

    • The conference accepts both extended abstracts and full papers.
    • The extended abstract must be a minimum of 700 words and should not exceed 2000 words.
    • The full paper should not exceed 6000 words.
    • Both the extended abstract and full paper must accompany an abstract (strictly between 100-200 words) and 4-5 keywords.
    • The full paper should have a title page containing the paper title, name(s) of the author(s), affiliation, and email address of the corresponding author.
    • The main document should be double-spaced, with one inch margins on all sides, and the pages should be numbered consecutively.
    • The paper should follow Times New Roman 12-point font and should be submitted in a Word document (file name.docx).
    • The paper should follow the APA (American Psychological Association) 7th edition referencing style.
    • Only submissions in the English language will be considered.
    • Submissions not adhering to the guidelines will not be considered.

For detailed guidelines and submission of your extended abstracts/full papers, please visit http://conf.iimshillong.ac.in/imarc

Registration

  • At least one author of each accepted paper must be registered for the
    conference for that paper presentation and the paper abstract to appear in the conference proceedings.
  • All participants appearing physically have to pay the registration fee.
  • However, for individual certificates, all co-authors have to pay the registration fee.
  • Registered members should intimate about the registration immediately.
  • After completion of registration process, participants are required to send the screen shot of transaction or registration fees payment proof to us on or before the last date of registration.
  • Any modification in the paper will not be accepted after the final submission date.
  • Maximum up to five authors/coauthors per paper is allowed for participation.
  • No registration will be entertained after last date of registration.
Participating members may register as per the following charges:

Registration fee for Offline Participation

CATEGORIES INTERNATIONAL INDIAN
Student USD 75 + 18% GST INR 3000 + 18% GST
Academician USD 100 + 18% GST INR 6000 + 18% GST
Industry/Corporate Professional USD 120 + 18% GST INR 7000 + 18% GST

Registration fee for Online Participation

CATEGORIES INTERNATIONAL INDIAN
Student USD 30 + 18% GST INR 2000 + 18% GST
Academician USD 50 + 18% GST INR 5000 + 18% GST
Industry/Corporate Professional USD 75 + 18% GST INR 6000 + 18% GST

If you have any queries, please contact imconf@iimshillong.ac.in

A participant has to pay (INR 1000/- + 18% GST) separately for attending the pre-conference workshops.

BEST PAPER AWARD

1st Prize INR 15,000/-
2nd Prize INR 10000/-
3rd Prize INR 5000/-

DISTINGUISHED SPEAKERS

Prof. Subhadip Roy

Professor in Marketing
IIM Ahmedabad

Prof. Bipul Kumar

Professor in Marketing
Indian Institute of Management Indore

ORGANIZERS

Chief Patron

Prof. Naliniprava Tripathy
Director-in-Charge, IIM Shillong

Advisory Committee

Prof. Subhadip Roy
Professor in Marketing
IIM Ahmedabad

Prof. Bipul Kumar
Professor in Marketing
IIM Indore

Payments

The payment link will be provided later. 

  • Any transfer done must be intimated through the conference id: imconf@iimshillong.ac.in. 
  • The e-mail should contain details, such as Name of the Participant, Amount paid, Paper id and purpose.  

Organizing & Scientific Committee

Prof. Bidyut Jyoti Gogoi Chairman
Prof. Vibhas Amawate Member
Prof. Sanjita Jaipuria Member
Prof. Pratap Chandra Mandal Member
Prof. Sheetal Member
Sagarika Paul PhD Scholar
Anushri Kesarwani PhD Scholar

CONFERENCE VENUE

Hybrid mode hosted from IIM Shillong, Meghalaya

PRE-CONFERENCE WORKSHOPS: ONLINE MODE

Preconference workshops will be held on 19th and 20th January 2026.

Topics to be covered in the Pre-conference Workshop by our Advisory committee:

  1. Meta-Analysis
  2. Research Analysis Tool
  3. AI Ethics
  4. Academic Writing

Mode of Operation

Hybrid (Both Offline and Online)

Accommodation

Participants are requested to arrange their own accommodation.

Contact Us

Address: Indian Institute of Management Shillong Umsawli, East Khasi Hills, Meghalaya, India- 793018

Email: imconf@iimshillong.ac.in

PhD Office: (0364) 230-8052