The International Marketing Conference (iMarC), hosted by the Indian Institute of Management Shillong, is a premium annual forum for marketing scholars, industry practitioners, and policymakers from around the world. Since its inception in 2021, iMarC has facilitated meaningful dialogue on emerging trends, innovative strategies, and pressing challenges shaping the marketing landscape. The conference offers a dynamic and collaborative platform for interdisciplinary engagement, fostering the exchange of cutting-edge research and practical insights.
With a strong emphasis on relevance, impact, and future readiness, iMarC continues to advance the frontiers of marketing thought and practice. By encouraging interdisciplinary insights and forward-looking discussions, the conference seeks to shape resilient, responsible, and future-ready marketing ecosystems. It further promotes knowledge co-creation and actionable outcomes, reinforcing its commitment to bridging theory and practice in meaningful ways.


























