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Bidyut Jyoti Gogoi

Assistant Professor, Ph.D, Tilak Maharashtra Vidyapeeth

Scopus Profile

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Contact:

Email : bjg@iimshillong.ac.in

Office Ph.:  +91 364 2308094

Research Interests/ Areas

Marketing, Consumer Behaviour, Retail, Business Research

Teaching Interest / Areas

Marketing, Retail Management, Business Research, Marketing Research

Consultancy Interest / Areas

Marketing, Retail, Business Research, Consumer Behaviour

Biography

• Tilak Maharashtra Vidyapeeth, Ph.D. (Management), 2010.
• Management, Tezpur University, MBA, 1998.
• Bangalore University, BE (Civil Engineering), 1995.
• UGC (NET), 2011.

  • Total Experience of 21 years.
  • Currently Working as Assistant professor in Indian Institute of Management Shillong.
  • Worked as Professor in Indira School of Business Studies, Pune.
  • Worked as a lecturer in Institute of Business Management and Research, Pune.
  • 7 years of work experience in Tea Industry.

Journal Publications

  1. Khatua, Subhadarshini, Gogoi, B. J., S. Kakoty, Kharkhongor N W. (2021). Emotion of pain: Analysing relation between the Pain and Body-shame, Annals of R.S.C.B, April 2021 (Scopus)
  2. Gogoi, B. J. (2021). Customer Trust Influencing Customer Perceived Value and Brand Loyalty. Academy of Marketing Studies Journal, 25(5), 1-10. (ABDC B)
  3. Khatua, Subhadarshini, Gogoi, B. J., S. Kakoty, Kharkhongor N W , Chinthala S. (2021). Effect of Ageing Anxiety on the environment : A Psychoanalysis, Drugs and Cell Therapies in Hematology, Vol 10, issue 1, 2021. (ESCI)
  4. Gogoi Bidyut Jyoti. (2021). Customer Satisfaction and Loyalty In Retailing In The Covid19 Pandemic, Academy of Marketing Studies Journal, vol 25, issue 3. (ABDC B)
  5. Gogoi Bidyut Jyoti. (2021) Influence of Service Quality and Trust in spreading positive WOM and increasing Loyalty of a Tourist location. Academy of Marketing Studies Journal, vol 25, issue 2. (ABDC B)
  6. Khatua Subhadarshini, Gogoi Bidyut Jyoti, kakoty Sanjib, Kharkongkor Natalie. (2020). Effect of Social Media on Consumer behavior for Selecting Tourist Destinations. Arth-Vikas:Journal of Economic Development (ABDC C)
  7. Gogoi Bidyut Jyoti. (2020). Does impulsive buying influence compulsive buying?. Academy of Marketing Studies Journal, vol 24, issue 4. (ABDC B)
  8. Banerjee, A., Roychoudhury, B., Gogoi B.J. (2020). Determining rank in the market using a neutrosophic decision support system, Journal of Business Analytics, Vol. 3, No.2, 138-157 (ABDC C)
  9. Banerjee, A., Roychoudhury, B., Gogoi B.J., (Forthcoming), A Cyber Physical System for Managing Customer Relations, Journal of Ambient Intelligence and Humanized Computing (SCOPUS, SCIE)
  10. Gogoi Bidyut Jyoti. (2020). Enhancing popularity of a tourist destination: why relationship matters, Academy of Marketing Studies Journal, vol 24, issue 2. (ABDC B)
  11. Gogoi Bidyut Jyoti (2020). Changing Consumer Behavior: Segmenting consumers to understand them better. International Journal of Management, Vol. 11, Issue 5. (Scopus)
  12. Gogoi Bidyut Jyoti, Dutta K Hemango. (2020). Increasing Store loyalty and Patronage: What matters?. International Journal of Management, Vol. 11, Issue 4, pp. 122-132 (Scopus)
  13. Gogoi Bidyut Jyoti. (2020). Service Quality measures: How it impacts customer satisfaction and loyalty. International Journal of Management, Vol. 11, Issue 3, pp. 354-365. (Scopus)
  14. Gogoi Bidyut Jyoti. (2020). Changing Consumer Preferences: Factors influencing choice of Fast Food Outlet, Academy of Marketing Studies Journal, vol 24, issue 1 (ABDC B)
  15. Shubham, Giri Tapas, Gogoi Bidyut Jyoti. (2019). Determinants of Rural Livelihood Interventions: An ISM-MICMAC Approach, Journal of Indian Business Research, 2019 (ABS 4th rank, Scopus)
  16. Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2019). Profiling green consumers through culture, beliefs and demographics: an Indian study. International Journal of Indian Culture and Business Management, 19(2), 168-188. (ABDC C)
  17. Gogoi Bidyut Jyoti. (2019). Water Scarcity: A Major Concern for Citizens. International Journal of Civil Engineering and Technology, 10(6), June 2019, pp. 43-53.
  18. Gogoi Bidyut Jyoti. (2018). Factors Influencing Purchase Intention of Private Label Brand. International Journal of Economic Research, Vol. 15 No. 2 (2018), pp. 445-456. (Scopus, ABDC C)
  19. Gogoi Bidyut Jyoti. (2018). Green Building Features and Factors Affecting The Consumer Choice For Green Building Recommendation, International Journal of Civil Engineering and Technology, 9(6), June 2018, pp. 127-136. (Scopus)
  20. Gogoi Bidyut Jyoti. (2017). Influence of Customer Value, Customer Satisfaction and Brand Image on Customer Loyalty, International Journal of Applied Business and Economic Research, Vol.15 no: 25 (2017) issue, pp. 611-623. (Scopus)
  21. Gogoi Bidyut Jyoti. (2017). Need For Electric Vehicle: An Indian Scenario & Factors Influencing Electric Vehicle Purchase. International Journal of Economic Research, Vol. 14 No. 20 (2017), pp. 189-202. (Scopus, ABDC C)
  22. Gogoi Bidyut Jyoti and Giri Tapas Kr. (2017). Green Building Requirement in India and Factors Driving Green Building Purchase. International Journal of Civil Engineering and Technology, 8(10), 2017, pp. 153–165. (Scopus)
  23. Bidyut Jyoti Gogoi. (2017. Effect of Store Design on Perceived Crowding and Impulse Buying Behavior, International Review of Management and Marketing, April 2017, 7(2), 180-186, ISSN: 2146-4405.

Research Projects (Team Member)

  • Assessment of Planning, Implementation and Socio-Economic Impact on Beneficiary Households under MGNREGA Category B Asset Creation in Meghalaya Impact of MGNREGA in the state of Meghalaya (June 2018 – March 2019).
  • Validation of Techno Economic Viability Report Prepared by NEDFi for NERAMAC, 2017-18.
  • Meghalaya Sports Policy (2016-2017)
  • Impact Assessment of Indo-German Development Cooperation(IGDC) Project on Participatory Natural Resource Management in Tripura (2016-17)
  • Optimizing the tenant mix for commercial space, for RTC Hotels Pvt. Ltd, June 2011.
  • Awarded Best Professor in Marketing Management at the 3rd Asia’s Best B-School Awards on 19th July 2012 at PARK ROYAL, Kitchener Road, Singapore.
  • Awarded Best Teacher in Marketing Management at the 19th Dewang Mehta Business School Award on 26th Nov 2011 at Taj Lands’ End, Mumbai.
  • Awarded the Academic Jewel at Indira School of Business Studies, 5th Sept 2011.
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