THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

Marketing

Madhurima Deb

Professor

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Contact:

Email : madhurima@iimshillong.ac.in

Office Ph.: +91 364 2308000

Research Interests/ Areas
Teaching Interest / Areas

Biography

Dr. Madhurima started her career as Assistant Manager in a Consulting company in 2007. She has over four years of research experience and more than 20,years of teaching experience. She has published papers in A* and A categories Journals (ABDC, 2022 List). Her work has been published in the European Journal of Marketing, Marketing Intelligence & Planning, International Journal of Retail & Distribution Management, Journal of Business & Industrial Marketing, Journal of Destination Marketing & Management, and International Journal of Hospitality Management, among others. Madhurima has served as Guest Editor Journal of Asia Business Studies for two of their guest issues. The guest issues’ papers were selected as Outstanding and Commendable papers (2018 Emerald Literati Award). She has received several awards during her academic career, including the “Best Paper Award” (Highly Commended Award Winner: Emerald Literati Network Awards for Excellence, 2018 & 2013).