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THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

Marketing

Dr. Milan Agnihotri

Adjunct Associate Professor

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Biography

For close to three decades, I have practiced marketing communications in diverse roles across agency functions – Head of strategy, business lead, creative catalyst, agency solutions integrator, change management leader while continuing to be an academician. It is the latter role which has spurred and motivated my career as a practitioner and learner in the field of Integrated Marketing Communications.

As a ‘Client Partner’ in Dentsu International, Malaysia, I am currently leading business growth, strategic solutions, innovations, client satisfaction scores, team building and team re-skilling in the new and emerging business environment realities. My career has spanned key Asian markets – India, China and Southeast Asia, working for leading agencies, viz. Dentsu, Publicis (Leo Burnett), McCann, FCB (Interface), Grey.

In academics, I began as a full-time faculty in marketing communications in MICA School Of Ideas, in the initial lap of my career, and this engagement with teaching continues even as I made strides into the industry.

I have managed global, regional and in-market marketing communications campaigns of companies like Coca-Cola, McDonalds, TOYOTA, SAMSUNG, Suntory, GSK, Pfizer, Abbott, Omron, Mahindra & Mahindra, ITC, Wipro amongst many others. A number of marketing communication campaigns led by me have received multiple global, regional and in-market awards for excellence on strategy, creativity & innovations, and effectiveness. These awards include the prestigious CANNES LION, EFFIE, AME, APPIES, Dragons Of Asia, Campaign Asia, Marketing Excellence, A+M etc.

This apart, as a key industry knowledge resource, I have served as jury lead in various advertising and marketing awards, and jury member of strategy effectiveness and design awards committees. Currently, I am the Jury Lead for Effie Malaysia, 2022. Various industry forums invite me to speak on contemporary topics related to marketing communications.

Sharing my industry learning and knowledge with academia has been my passion. currently I am member of the ‘Curriculum Advisory Group’ for the ‘Communications & Media, Faculty of Arts & Design department of University of Canberra (Australia)’ and I have been a visiting faculty/ industry expert for the post graduate courses at IIM Kozhikode, India.

As a firm believer and a student of equality, diversity, and sustainability, I am member of Dentsu global team championing ‘sustainability (ESG)’ as the core business practice and platform for differentiating positioning and strategic growth solution.

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