Email : pradip@iimshillong.ac.in
Office Ph.: +91 364 2308041
LMS
Professor Ph.D, IIT Bombay
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Email : pradip@iimshillong.ac.in
Office Ph.: +91 364 2308041
Consumer Behavior, Structural Equation Modelling
Marketing Strategy, Consumer Behavior
Marketing Management, Consumer Behavior, Sales, Voice of the Customer, Laddering