Email : prasanta@iimshillong.ac.in
Contact No.: +91 364 2308046
Assistant Professor & Chairperson- Research, PhD. NIT Trichy
Email : prasanta@iimshillong.ac.in
Contact No.: +91 364 2308046
Technology Adoption, M-Shopping, Sustainable Consumption Behavior, Sharing Economy
Sustainability Marketing, Marketing Research, Rural Marketing, Retail Management
Online Retail, Mobile Commerce, Sustainable Marketing Strategies
Prasanta Kr.Chopdar is an Assistant Professor in Marketing at Indian Institute of Management Shillong. His teaching interests are in the subject area of Marketing Management, Business Research Methods, Sustainable Marketing and Retail Marketing. He has received his PhD from the Department of Management Studies, National Institute of Technology Tiruchirappalli for his thesis on Mobile Shopping Apps Adoption. His research interests include, but are not limited to New Technology Adoption, M-commerce/M-shopping, Smart City Services, Sustainable Marketing and Consumption. Priorly, he was working in Thiagarajar School of Management Madurai.