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THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

Marketing

Ravi Shankar Bhakat

Assistant Professor, PhD, NIT Trichy

Scopus Profile

Orcid Profile

LinkedIn Profile

Contact:

  ravi@iimshillong.ac.in

  +91 364 230 8051

RESEARCH INTERESTS/ AREAS

Retailing and Distribution, Online/ Digital Commerce, B2B Value Chain, Consumer Psychology

TEACHING INTEREST / AREAS

Introduction to Marketing, Sales and Distribution, Retail and Services Management, Digital Marketing, Marketing Strategy, B2B Marketing and Value Chains

CONSULTANCY INTEREST / AREAS

Marketing in Digital Era, Sales and Market Leadership, Frugal Marketing for Startups and Small Businesses

BIOGRAPHY

PhD (National Institute of Technology, Trichy)

MBA (National Institute of Technology, Trichy)

BSc.BEd. (NCERT RIE- Regional Institute of Education, Bhubaneswar)

2024 – Present: Assistant Professor (Marketing), Indian Institute of Management, Shillong,
2020- 2024: Assistant Professor (Marketing), Management Development Institute, Murshidabad
2017-2020: Associate Professor (Marketing), Acharya Bangalore Business School, Bangalore
2016-2017: Assistant Manager, Trendsutra (Studio Pepperfry/Pepperfry.com)
2015-2016: Assistant Manager, Conserve Consultant (Sustainable Buildings)
2014-2015: Marketing Analyst, Wisdom Infotech (AugRay-Augmented Reality Division)
2010-2014: Research Assistant / Full Time Scholar, National Institute of Technology, Trichy

  • Muniyanayaka, D. K., Pol, N., Kazim, S., Jaheer Mukthar, K. P., Swaroop, K. R., & Bhakat, R. S. (2024). Consumption Patterns Among Employees of IT and ITES Sectors. In AI in Business: Opportunities and Limitations: Volume 1 (pp. 513-526). Cham: Springer Nature Switzerland. (Scopus)
  • Pol, N., Kazim, S., Swaroop, K. R., Bhakat, R. S., Gade, S., & Jaheer Mukthar, K. P. (2024). Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour. In Intelligent Systems, Business, and Innovation Research (pp. 425-440). Cham: Springer Nature Switzerland.(Scopus)
  • Kazim, S., Thomas, A.A., Sharieff, M.H., Swaroop, K.R., Bhakat, R.S. (2023). Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City. Springer Proceedings in Business and Economics. Springer, Singapore.(Scopus)
  • Kazim, S., Aftab, M., Swaroop, K. R., Pol, N., & Bhakat, R. S. (2022). Assessing Customer Satisfaction of Foodtech Firms During Supply Chain Disruptions. Academy of Marketing Studies Journal, 26(S6).(ABDC)
  • Susmitha, Prakash, K., Nayak, & Bhakat. (2022, April). ‘Crushed Thrice’: ‘Triple Burden’ on Working Moms during COVID Lockdown in India. Empirical Economics Letters, 21(5S). (ABDC)
  • Kumar, A & Bhakat, R.S. 2021(Dec),A Study of Second Home Purchase Behavior among Indian Property Buyers, MDIM Business Review, 2(2)
  • Kumar A., A., & Bhakat, R. S. (2021). Reimagining Africa and Reinventing Tourism: Perceived Destination Image among Young Indians. AMBER – ABBS Management Business and Entrepreneurship Review, 12(2)
  • Bhakat, R.S., Arif, M.Z.U. (2021). Challenges Faced and Preparedness of FMCG Retail Supply Chain During COVID-19. In: Sakthivel, A.R., Kandasamy, J., Davim, J.P. (eds) Managing Supply Chain Risk and Disruptions: Post COVID-19. Management and Industrial Engineering. Springer, Cham.
  • Marketing Training Program: LIC East Zone
  • General Management and Leadership Training: Union Bank, RINL
  • Training for ET Masterclass-MDI Murshidabad: TVS Credit
  • Marketing Training for West Bengal PSU: WEBEL, WBSEDCL
  • FDP Training for Research Methodology-Literature Review: Arya Gurukul
  • Marketing Training for working executives: UPTOP-MDI Murshidabad
  • Marketing in Digital Era-Training for Aspiring Managers
  • UGC NET (University Grants Commission, New Delhi)
  • Full Time PhD Scholarship (National Institute of Technology, Trichy)