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THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

Strategy and Liberal Studies

Sheetal

Assistant Professor, Ph.D.

Scopus Profile

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Contact:

Email : sheetal@iimshillong.ac.in

Office Ph.:

Research Interests/ Areas
  • Export Competitiveness
  • Public Policy and Strategic Management
  • Internationalization of MNEs
  • Entrepreneurship and start-up ecosystem
Teaching Interest / Areas

Strategic Management, International Business Environment, Competitive Strategy, Foreign Trade Policy, and  Export Import Procedures and Documentation

Consultancy Interest / Areas

Biography

Dr. Sheetal is an Assistant Professor at IIM Shillong, India. Previously, she has worked as an assistant professor at the Jaipuria Institute of Management (Ghaziabad) & Lovely Professional University (Punjab). She has also worked as a research consultant in a collaborative project of the NCERT, UNICEF, and the Ministry of Education, India. She has published research articles in various International Journals such as Thunderbird International Business Review, Journal of Agribusiness in Developing and Emerging Economies, and Journal of Asia Business Studies. Apart from international publications, she has two book chapters and two papers in conference proceedings. She has been an active member of AIB and presented her research paper at AIB 2021. She has reviewed articles for international journals such as Socio-Economic Planning Sciences, Business, Strategy and the Environment, Management Decision, Competitiveness Review, Journal of Asia Business Studies, and Journal of Public Affairs.

  • Assistant Professor (Strategic Management and International Business), Jaipuria Institute of Management (Ghaziabad): October, 2020- March, 2023.
  • Assistant Professor (Strategic Management and International Business), Mittal School of Business, Lovely Professional University (Punjab): June, 2019-September, 2020.
  • Research Consultant (Large Scale assessment: National Achievement Survey, 2017), Educational Survey Division, National Council of Educational Research and Training, New Delhi (India): January, 2017-March, 2018.

Journal Publications

    • Sheetal, Narang, D. Singh, G, (2023) “A conceptual reappraisal of risks in the implementation of BRI after COVID-19: Best Strategies to learn for CMNEs in BRI projects” , Thunderbird International Business Review, (Wiley Online Library, SCOPUS Indexed, ABDC-“B” category)
    • Sheetal, Singh, R. and Kumar, R. (2020), “An exploratory and quantitative assessment of the sustainable competitiveness of supply chain: Evidence from Indian sugar industry”, Journal of Public Affairs, 22, No. 3. 2514.doi:10.1002/pa.2514 (Wiley Online Library, SCOPUS Indexed, ABDC-“B” category).
    • Sheetal, Kumar, R. and Shashi. (2020), “Export competitiveness and concentration analysis of major sugar economies with special reference to India“, Journal of Agribusiness in Developing and Emerging Economies, 10 No. 5, pp. 687-715 (Emerald Group Publishing, SCOPUS Indexed, ABDC-“C” category).
    • Sheetal and Kumar, R. (2019), “Rethinking on growth mechanism of Indian sugar industry”, Journal of Asia Business Studies, 13 No. 3, pp. 412-432 (Emerald Group Publishing, SCOPUS Indexed, ABDC-“C” category).
    • Sheetal, Upadhayay, A.K, Khan, A, I. (2023), Comparing sustainable procurement in green supply chain practices across Indian manufacturing and service sectors ”, accepted for publication in Business Perspectives and Research (Sage Publications, SCOPUS Indexed, ABDC-“C” category).
    • Sheetal, Tyagi, R, Singh, G, (2022), Gamification and customer experience in online retail: a qualitative study focusing on ethical perspective Asian Journal of Business Ethics ( Springer Nature, SCOPUS Indexed, ABDC-“C” category).
    • Sheetal, Upadhayay, A.K, Khan, A, I. (2023), “Sustainable Procurement Strategies and Improved Competitive Advantage: A Qualitative Study on MNCs”, accepted for publication in J. of Business Innovation and Research (Inderscience, SCOPUS Indexed)
    • Sheetal, Singh, R., Shashi and Kumar, R. (2020), “A case‐based analysis of the competitiveness of the North Indian sugar industry”, Global Business and Organizational Excellence, Vol. 40 No. 1, pp. 6-18 (Wiley Online Library, SCOPUS Indexed).

     Book Chapter Published

    • Singh, G, Jaggi, S.& Sheetal. “The Paradox of Luxury in Digitalization for the upcoming book”, “Handbook of Research on the Platform Economy and the Evolution of E-Commerce.” IGI global publication (June, 2021)
    • Singh, G, Sheetal & Kaler, K. “Probing Into the Journey of Appreciative Inquiry Towards Organizational Development: Challenges and Solutions”, The Road Ahead to Appreciate Inquiry Challenges and Solution, IGI Global Publication (January, 2020)

    Workshops, FDP & conferences attended

    • Paper presented titled “Investigating the effect of export incentives and firm-level determinants on the export intensity of manufacturing industries using the ordinary least square method” in PhD Summer Institute in International Trade & Industrial Organisation at Flinders University, Australia from 15th -16th  March, 2023.
    • Paper presented titled “Analyzing the nexus between Traditional Procurement Strategies vs. Smart Sustainable Procurement Strategy: A qualitative study” in 3rd International Finance Conference) at Jamia Millia Islamia, New Delhi. From 29th -30th March, 2022.
    • Paper presented titled “A conceptual reappraisal of implementation and internationalization of BRI after COVID-19: Best Strategies to learn for MNEs in BRI in AIB 2021 (Reimagining International Business in a Changed World) from 28th June –  2nd July, 2021.

     

  • Acted as a resource person in a Faculty Development Program on Qualitative Research Tools & Techniques conducted by Jaipuria Institute of Management, Ghaziabad on 5th August, 2022.
  • Acted as resource person in a Panel discussion on How to publish in Quality Journals” conducted by GHRCE, Pune in International Conference on Indigenous Practices in Business (ICIPB-2022) on 6th and 7th May, 2022.
  • Acted as resource person in Refresher Course conducted on Research methodology: “Machine Learning with R application: Multidisciplinary instances” by UGC – HUMAN RESOURCE DEVELOPMENT CENTRE at Guru Jambheshwar University of Science & Technology, Hisar on 9th March, 2021.
  • Acted as resource person in the webinar series conducted on the topic “China as a new market leader is a fallacy?-Story of Belt road initiative in 2020” scheduled on 11th Nov, 2020 from 2:00-3:00 PM at ICFAI University, Baddi, Himachal Pradesh.
  • Acted as a resource person in two-Days Workshop for Capacity Development of the States for the conduct of the National Achievement Survey (NAS-2017): Survey of Learning Outcomes from 17th-18th July 2017 at CIET, NCERT, New Delhi.
  • Acted as a resource person in Six Days Workshop for Vetting and Finalization of Test Items under National Achievement Survey (NAS)/ Survey of Learning Outcomes in 2017-18 to be held from 24th July to 1st  August 2017 at NCERT, New Delhi.
  • Acted as a resource person in the training programme for the conduct of the National Achievement Survey (NAS): Survey of Learning Outcomes in workshops: 13th September to 16th September (Chandigarh) and 17th September to 20th September 2017 (Bangalore).