THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

Marketing

Sourav Rauniyar

Assistant Professor, Ph.D., IIM Lucknow

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Contact:

Email : sourav@iimshillong.ac.in

Office Ph.: +91 364 2308000

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Biography

Dr. Sourav Rauniyar is a faculty member in the Marketing area at the Indian Institute of Management (IIM) Shillong. He has received his doctorate from the Indian Institute of Management Lucknow. He has more than a decade long industry, research and academic experience. He has previously served at Management Development Institute (MDI) & IMI Delhi as Asst. Professor and taught courses on Product Management, Brand Management, AI in Marketing, & Services Marketing among others. He has worked in the EdTech & FMCG Industry for around Five years with multinationals, including Dabur. He has worked on capacity development projects with institutions under the Ministry of Food Processing Industries. His broad research interests lie in the areas of sustainable tourism, consumer decision-making, value co-creation, and pricing. He has published his research in prestigious international journals and at several conferences of national and international repute. He delivers executive training for industry professionals, focusing on digital marketing, distribution strategies, negotiation, and data analytics. He has successfully coordinated IPR workshop along with the Ministry of Commerce and Industry, India.

He has marked his media presence by featuring on national news channels and publishing opinion editorials in leading national newspapers frequently.