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THE SEAT OF
KNOWLEDGE
THE HEART OF
TRANSFORMATION

Marketing

Teidorlang Lyngdoh

Associate Professor, Ph.D, IIMK

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Contact:

Email : teidorlang@iimshillong.ac.in

Office Ph.:  +91 364 2308000

Research Interest / Areas
Teaching Interest / Areas
Consultancy Interest / Areas

Biography

Dr Teidorlang Lyngdoh is an Associate Professor in Marketing at IIM Shillong. Prior to joining IIM Shillong, Teidor has been associated with one of the leading university in the UK, Queen Mary University of London (QMUL) as an Assistant Professor and MSc Program director. Teidor also worked as an Assistant Professor in Marketing at University of Kent, UK and Xavier School of Management- XLRI, India. Teidor completed his doctoral studies at the Indian Institute of Management Kozhikode (IIMK), India. He has a Master’s in Business Administration (MBA) and a BSc in Advance Zoology and Biotechnology from Loyola College, University of Madras, India. He was also involved as a business consultant with one of the leading technology firm, Oracle Corporation before moving to academia.

Dr Teidorlang is a Fellow of the Higher Education Academy (FHEA) and certified digital marketing professional, UK. He has completed a post graduate program in data science and business analytics from the University of Texas at Austin, McCombs School of Business, USA.

Dr Teidor’s main research interests lies in two broad domains (i.e., personal selling and transformative consumer research). Some of the research interests are buyer-seller interactions, service- sales interface, frontline ethics, BoP healthcare services, digital selling, digital divide, disruptive technologies, and consumer well-being among others. His research has been accepted for publication in leading journals such as Journal of Business Ethics, Journal of Business Research, Psychology and Marketing, Journal of Business and Industrial Marketing, Business Horizons, among others. He serves in the editorial review board for Journal of Business Research (JBR) and is an ad-hoc reviewer for Journal of Business Ethics, Journal of Business Research, Journal of Business and Industrial Marketing among others.

Journal publications