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Teidorlang Lyngdoh

Associate Professor, Ph.D, IIMK

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Email : teidorlang@iimshillong.ac.in

Office Ph.:  +91 364 2308000

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Dr Teidorlang Lyngdoh is an Associate Professor in Marketing at IIM Shillong. Prior to joining IIM Shillong, Teidor has been associated with one of the leading university in the UK, Queen Mary University of London (QMUL) as an Assistant Professor and MSc Program director. Teidor also worked as an Assistant Professor in Marketing at University of Kent, UK and Xavier School of Management- XLRI, India. Teidor completed his doctoral studies at the Indian Institute of Management Kozhikode (IIMK), India. He has a Master’s in Business Administration (MBA) and a BSc in Advance Zoology and Biotechnology from Loyola College, University of Madras, India. He was also involved as a business consultant with one of the leading technology firm, Oracle Corporation before moving to academia.

Dr Teidorlang is a Fellow of the Higher Education Academy (FHEA) and certified digital marketing professional, UK. He has completed a post graduate program in data science and business analytics from the University of Texas at Austin, McCombs School of Business, USA.

Dr Teidor’s main research interests lies in two broad domains (i.e., personal selling and transformative consumer research). Some of the research interests are buyer-seller interactions, service- sales interface, frontline ethics, BoP healthcare services, digital selling, digital divide, disruptive technologies, and consumer well-being among others. His research has been accepted for publication in leading journals such as Journal of Business Ethics, Journal of Business Research, Psychology and Marketing, Journal of Business and Industrial Marketing, Business Horizons, among others. He serves in the editorial review board for Journal of Business Research (JBR) and is an ad-hoc reviewer for Journal of Business Ethics, Journal of Business Research, Journal of Business and Industrial Marketing among others.

Journal publications

  • Lyngdoh, T., Chefor, E., & Lussier, B. (2023). Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors. Journal of Business & Industrial Marketing, 38(9), 1880-1898. (ABDC-A)
  • Lyngdoh, T., El‐Manstrly, D., & Jeesha, K. (2023). Social isolation and social anxiety as drivers of generation Z’s willingness to share personal information on social media. Psychology & Marketing, 40(1), 5-26. (ABS-3)
  • Kuanr, A., Lyngdoh, T., Guda, S., & Pradhan, D. (2022). Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing. IIM Kozhikode Society & Management Review, 22779752221111599. (ABS-2)
  • Deshpande, B., Pradhan, D., Sivakumaran, B., & Lyngdoh, T. (2022). The impact of advertising appeals on impulse buying. Marketing Intelligence & Planning, 40(3), 358-371. (ABDC-A)
  • Kuanr, A., Pradhan, D., Lyngdoh, T., & Lee, M. S. (2022). Why do consumers subvert brands? Investigating the influence of subjective well‐being on brand avoidance. Psychology & Marketing, 39(3), 612-633. (ABS-3)
  • Rangarajan, D., Hochstein, B., Nagel, D., & Lyngdoh, T. (2022). Sales complexity and value appropriation: a taxonomy of sales situations. Journal of Business & Industrial Marketing, 37(11), 2298-2314. (ABDC-A)
  • Upadhye, B., Sivakumaran, B., Pradhan, D., & Lyngdoh, T. (2021). Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination. Psychology & Marketing, 38(8), 1197-1219. (ABS-3)
  • Rangarajan, D., Sharma, A., Lyngdoh, T., & Paesbrugghe, B. (2021). Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force. Business Horizons, 64(5), 647-658. (ABS-2)
  • Chawla, V., Lyngdoh, T., Guda, S., & Purani, K. (2020). Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended. Journal of Business & Industrial Marketing, 35(8), 1359-1383. (ABDC-A)
  • Lyngdoh, T., Chefor, E., Hochstein, B., Britton, B. P., & Amyx, D. (2021). A systematic literature review of negative psychological states and behaviors in sales. Journal of Business Research, 122, 518-533. (ABS-3)
  • Sridhar, G., & Lyngdoh, T. (2019). Flow and information sharing as predictors of ethical selling behavior. Journal of Business Ethics, 158, 807-823. (FT-50)
  • Guda, S., & Lyngdoh, T. (2018). Pharma Selling: In conversation with Melvin D’Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd. IIMB Management Review, 30(4), 385-390. (ABDC-B)
  • Lyngdoh, T., Liu, A. H., & Sridhar, G. (2018). Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity. Journal of Business Research, 92, 142-153. (ABS-3)

National and International Conferences

Cases Published

  • Lyngdoh, T (2019) Don Bosco Museum’s Digital Experimentation, The Case Centre, Reference no. 518-0146-1
  • Lyngdoh, T, G Sridhar, P Mishra (2018). Bansara Eye Care: Growing Affordable Eye Care for the Rural Population, Asian Case Research Journal 22 (02), 357-384
  • Lyngdoh, T, G Narayanamurthy, S Guda (2017). Mawlyngot’s Tea Growers’ Cooperative, Ivey Publication- W17180-PDF-ENG
  • S Guda, C Mallesham, Lyngdoh, T. (2016). Aasu’ Mallesham: Scaling Blues- ET Cases, ENTP-1-0019, ENTP-1-0019A