Welcome to the Marketing Club of IIM Shillong! Markathon is a collaborative community of curious and eccentric minds who are passionate about marketing, advertising and understanding consumer behaviour.
At our core, we are a team of individuals who are eager to explore the various facets of marketing, keeping ourselves updated with the latest trends and strategies in the industry, and applying this knowledge in real-world scenarios.
One of the key goals of the club is to prepare students for successful careers in marketing. This is ensured by providing a platform for students to network with industry experts and to put their marketing knowledge to test.
We aim to take marketing beyond just books, by providing a platform to integrate concepts with wit and creative freedom. With a plethora of events taking place throughout the academic year, we seek to enrich the knowledge and experience of all our participants, which accentuates our credo of Markathon being a platform where ideas run wild.