The hub for marketing at IIM Shillong, Markathon serves as an intersection point for marketing acumen and creativity for all Marketing enthusiasts.
The flagship marketing event of IIM Shillong – ‘GodSellers’ is an annual extravaganza that gives an opportunity to showcase talent for marketing and entrepreneurship. It is a fun filled event that witnesses zealous participation from the entire fraternity of the institute.
The Club aims at interesting the students to hone their marketing knowledge and skills. To keep the marketing spirit upbeat throughout the year, the club organizes – “Jingstad”, an umbrella event that aims to test creativity and quick thinking through two events that come under it – War of Brands and Ulta Pulta. Another event called X-Marketer is a dynamic event that changes its rules every year, presenting participants with exciting new challenges.
The club releases its flagship quarterly magazine-Markathon, reaching out to a host of corporates and premier B- Schools. The much adored section Vartalaap features interviews of eminent personalities enriching the connect between corporate and academia.
The Club focuses on upskilling all the students through competitions and activities along with roping in various project, interactive sessions, workshops and networking opportunities.