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Top Row Left to Right: Neha Jain, Akshat Gautam, Nishant Chetiwal, Anish Jain, Divyanshi Jain
Bottom Row Left to Right: Sanika Jeste, Shruti Bansal, Divyanshi Pandey, Divya Goyal

The Marketing Club of IIM Shillong gathers the zeal of all marketing enthusiasts and channelizes it through various activities. Having a dedicated community of passionate marketing enthusiasts, we curate experiences that go beyond the textbooks. This enables the students to gauge various aspects of the marketing domain and leverage the same to get a stronghold in their professional careers thereon. One of the key goals of the club is to prepare students for successful careers in marketing. This is ensured by providing a platform for students to network with industry experts and put their marketing knowledge to test.

Welcome to the Marketing Club of the IIM Shillong! Markathon is a collaborative community of curious and eccentric minds who are passionate about marketing, advertising, and understanding consumer behaviour.

At our core, we are a team of individuals who are eager to explore the various facets of marketing, keep ourselves updated with the latest trends and strategies in the industry, and apply this knowledge in real-world scenarios. The team is always looking to bring on campus unique promotion strategies and engage with the community.

Here at Markathon, we aim to take marketing beyond books by providing a platform to integrate concepts with wit and creative freedom. With a plethora of diversified events taking place all over the year, we seek to enrich our knowledge and experience. We believe in the legacy of love and creativity. Hence, our head can be anywhere but we all are ‘Dil se Markathon’.


About the Club

With our events we aim to indulge in the holistic growth of all the marketing enthusiasts. The process is fuelled by divergent thinking and our engagements are fun filled.

  • Godsellers is an annual fun-filled business simulation testing the 4 Ps of marketing of the students and engages the entire institute’s fraternity.
  • Jingstaad is an annual inter-college umbrella marketing event that attempts to bring out the best and most innovative marketers among students all over the country by disrupting product positioning practices through two sub-events: Ulta Pulta and War of Brands.
  • X-Marketer is one of the most challenging online inter-college events, with the format changing each year to honour the spirit of dynamic times and minds.
  • Touchstone is an online case study event hosted by Markathon as part of IIM Shillong’s flagship event, Khlurthma.
  • Apart from that, we play an important role in organising domain-specific panel discussions for the annual Business Leadership Summit.
  • We also publish Markathon Magazine, which aims to cover the latest campaigns, exciting trends, and industry insights.
  • Through our Instagram and LinkedIn handles, we impart knowledge in a bite sized manner to our audience in a quirky and engaging manner.
  • As a domain club, Markathon plays a vital role in preparing students for their careers.

Whether you’re a marketing enthusiast or just looking to learn more about this exciting field, the Marketing Club at IIM Shillong welcomes you with open arms.

Contact Us

Official Email ID : marketingclub@iimshillong.ac.in

+91 98399 55446
+91 96544 14518
+91 88026 91595